Account Executive, Home Health

BAYADA Home Health Care•Fort Wayne, IN

About The Position

BAYADA Home Health Care is seeking a relationship-focused Marketing Manager to grow its home health presence in Fort Wayne and surrounding communities. This community-facing role builds partnerships with healthcare professionals, local organizations, and referral sources; connects people with home health services; and helps establish BAYADA as a trusted provider and employer in the area. The role applies BAYADA’s values of compassion, excellence, and reliability to community relationships and outreach.

Requirements

  • A four-year college degree.
  • At least two years of healthcare experience.
  • Strong interpersonal and communication skills, with the ability to build trust and maintain productive relationships.
  • Demonstrated ability to set goals, follow through, and achieve results.
  • Initiative and a record of successfully taking on additional responsibility.
  • Comfort using standard computer applications and keeping activity and contact information organized.
  • Ability to read, write, and communicate effectively in English.
  • Commitment to compassionate, reliable, high-quality service and the values of The BAYADA Way.

Nice To Haves

  • Sales experience in healthcare.

Responsibilities

  • Build and grow relationships with new and existing referral sources, community agencies, professional and civic organizations, and local business networks.
  • Represent BAYADA and promote its home health services throughout the Fort Wayne community.
  • Plan, participate in, and follow through on community events such as health fairs and screenings.
  • Stay informed about local events and opportunities to introduce the community to BAYADA’s services.
  • Partner with the Area Sales Director to develop marketing goals, strategy, and plans, and review progress regularly.
  • Track marketing activity and relationship-building efforts, maintain accurate contact information, and use results to guide follow-up.
  • Monitor referral and admission trends, identify growth opportunities, and adjust outreach in collaboration with the area team.
  • Help position BAYADA as a provider and employer of choice while demonstrating compassion, excellence, and reliability.
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