Marketing Manager

Zymo Research Corporation•Tustin, CA

4d•Onsite

About The Position

As a Marketing Manager at Zymo Research, you will oversee online and offline marketing initiatives, special programs, and promotions. The role requires project management and tactical marketing skills to achieve marketing objectives and ensure day-to-day activities are executed smoothly. You will think creatively and strategically to drive brand awareness, lead generation, and conversion, while influencing cross-functional stakeholders and aligning work to business objectives. You will develop strategic plans, lead campaign management, and execute go-to-market strategies. Working with commercialization teams, channel managers, Creative Services, and other cross-functional partners, you will launch multichannel campaigns, manage timelines and budgets, develop campaign assets, and deliver webinars, online events, and conference promotions. You will track campaign performance and use data-driven insights to optimize results. Zymo Research provides research tools and products for scientific research in areas including DNA, RNA, epigenetics, microbiomics, protein, and yeast-based research. The company describes itself as a growing workplace community focused on supporting scientific advancement.

Requirements

At least 5 years of non-internship experience in integrated marketing campaign management within a corporate or agency environment.
Bachelor’s degree in marketing, business, communications, or a related field.
Experience developing and executing marketing campaigns that drive lead generation while managing multiple projects.
Success developing and executing go-to-market strategies that drive results.
Experience using marketing automation tools and AI technologies to streamline workflows, improve efficiency, and track marketing performance.
Strong analytical skills and proficiency with marketing analytics and project management tools.
Excellent communication and interpersonal skills.
Ability to independently lead campaigns from briefing through execution.

Nice To Haves

Knowledge of biotechnology or life sciences.

Responsibilities

Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics.
Collaborate with the commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
Partner with commercialization managers and cross-functional teams to manage campaign execution, using project management tools to develop timelines, oversee budgets, and ensure deliverables are completed on schedule.
Author creative briefs and collaborate with the Creative Services team to develop marketing and communication assets aligned with campaign objectives.
Own the development, promotion, and execution of webinars and online events, including audience acquisition and registration growth.
Track and optimize marketing campaign performance, using data-driven insights to refine strategies and improve brand awareness, lead generation, and conversions.
Drive event and conference promotions, including developing and executing marketing plans, collateral, and promotional materials.
Assist with special brand marketing programs and promotions as assigned.