Marketing Manager

ASM Global•Wichita, KS
•Onsite

About The Position

The Marketing Manager aligns with INTRUST Bank Arena’s Marketing Department and drives the organization and execution of multichannel marketing campaigns that support the arena’s revenue goals and lines of business. The role manages email marketing and the arena website, ensures strategies align with Legends Global Marketing Network standards, and serves as a marketing contact for arena tenants. The position also manages the arena’s marketing internship program. The role operates within a collaborative dual-reporting structure, reporting directly to the venue’s Director of Marketing while maintaining a strategic connection to the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations. The position is onsite in a fast-paced office and requires flexible hours, including nights, weekends, and holidays, as well as regular attendance.

Requirements

  • College degree required.
  • At least 2 years of experience in marketing or advertising.
  • Graphic design experience and working knowledge of Photoshop.
  • Knowledge of marketing, advertising, public relations programs, and sales principles, practices, and terminology.
  • Ability to manage multiple projects and details in a fast-paced environment while meeting tight deadlines.
  • Strong attention to detail, organization, and time-management skills.
  • Creative thinking and ability to develop ideas that distinguish INTRUST Bank Arena from other venues.
  • Ability to troubleshoot and solve problems independently.
  • Ability to establish and maintain effective working relationships with promoters, media users, employees, and the public.
  • Excellent written and oral communication skills.
  • High energy, positive attitude, motivation, and strong work ethic.
  • Ability to use Outlook, Word, Excel, PowerPoint, and related office programs.
  • Ability to work long, irregular hours, including nights, weekends, and holidays, and respond promptly during business hours, after hours, and on weekends.
  • Valid driver’s license and insurance to operate a motor vehicle in Kansas.
  • Must pass a background check.
  • Ability to move around the facility and use a computer, write, type, and use a phone and cell phone.
  • Ability to lift up to 30 pounds.

Nice To Haves

  • Live entertainment marketing experience is preferred.
  • Music knowledge, show marketing experience, and familiarity with the market are desirable.
  • Ability to work at a fast pace and handle challenging situations with resilience.

Responsibilities

  • Maximize ticket sales for events using available assets and communicate effectively with marketing, box office, and booking staff.
  • Develop and implement integrated event marketing plans for ticketed events, tenant teams, private events, and Legends Global Special Events, including advertising, promotion, grassroots marketing, and public relations.
  • Manage multiple advertising budgets and prepare event advertising settlement information.
  • Manage and negotiate media buys and trade promotions on behalf of show promoters.
  • Manage arena email marketing, including list management, content management, and campaign execution.
  • Oversee the arena website and ensure its information is current and accurate.
  • Assist with the venue’s press release database, create and distribute press releases, and seek publicity opportunities for arena operations, activities, and awards or honors.
  • Coordinate press-related duties during events, including television coverage, photographers, and reviewers.
  • Create partnerships and maintain relationships with third-party partners in the market.
  • Produce graphic design and creative projects in Photoshop for marketing promotions.
  • Collaborate with departments on marketing, advertising, and graphic design needs.
  • Serve as a main department contact for arena tenants and coordinate venue marketing support.
  • Recruit, hire, train, and supervise marketing interns and support their work on event marketing.
  • Lead as the Marketing Department liaison for Legends Global corporate initiatives, regional and specialty marketing calls, and related matters.
  • Learn, use, and collaborate with the Legends Global Corporate Marketing Team, its programs, and its training.
  • Research current music and venue marketing trends and apply best practices in day-to-day work.
  • Support efforts to enhance backstage and fan experiences at arena events.
  • Perform other duties and responsibilities as assigned.
  • Maintain regular attendance.
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