Marketing Manager

PENN Entertainment • Hobbs, NM

3d • $65,000

About The Position

The Marketing Manager supervises and manages staff across advertising, promotions, special events and entertainment, and social media. The role develops and manages operational goals, monitors performance and profit objectives, creates efficient staff schedules, assists with departmental budgeting, and supports compliance and customer-service standards. The position manages property marketing support services, promotional programs, digital and social media activity, and scheduled on-property entertainment. It also has supervisory responsibility for staff development, training, performance management, recognition, staffing recommendations, and workflow.

Requirements

• Must be at least 21 years of age.
• Bachelor’s degree in marketing, finance, or a related field, plus five years in progressively more challenging marketing or operations leadership roles; or an equivalent combination of education and experience.
• Experience across multiple communication channels, including direct mail, email, and social media.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge of Microsoft Word, Excel, and Outlook.
• Ability to present information effectively and respond to questions from managers, clients, customers, and the general public.
• Ability to interact with guests, staff, and colleagues and resolve problems and conflicts diplomatically and tactfully.
• Ability to perform arithmetic calculations and compute rates, ratios, and percentages, and to draw and interpret bar graphs.
• Demonstrated ability to drive toward results.
• Ability to read and communicate verbally in English; written English communication may also be required.
• Ability to interpret written, oral, or diagram-based instructions and solve problems involving several concrete variables in standardized situations.
• Ability to qualify for licenses and permits required by federal, state, and local regulations.
• Ability to meet the stated physical demands, including standing, using hands, reaching, talking, hearing, and lifting or moving objects weighing up to 50 pounds.

Nice To Haves

• Experience with social media best practices.
• Strong client-interface and presentation skills.

Responsibilities

• Supervise and manage staff in advertising, promotions, special events and entertainment, social media, and related marketing areas.
• Develop, implement, and manage operational goals and monitor performance and profit objectives.
• Create efficient schedules while managing labor costs, staffing objectives, and guest satisfaction.
• Assist with the departmental budget, recommend budget actions, ensure compliance with budget initiatives, and report concerns to the manager.
• Promote and demonstrate customer service standards, ensure team members follow them, address service issues, and support department customer-service goals.
• Enhance guest interactions by greeting guests, providing directions, answering questions, making announcements, and creating a positive atmosphere.
• Ensure regulatory compliance in the area of responsibility and report potential issues to Executive Management or the GM.
• Maintain confidentiality in departmental and company matters.
• Manage marketing support services, including advertising, public relations, and internal department requests; prepare press releases and media correspondence related to marketing programs or property advertising.
• Manage outside-vendor relationships to ensure marketing campaigns are produced on time, accurately, and cost-effectively.
• Manage property promotions, including slot tournaments, brand promotions, and VIP events; create promotional plans, calendars, and host goals.
• Oversee media used to communicate promotional activities to guests, team members, and regulatory agencies.
• Monitor and maintain the property’s Facebook, Instagram, and Twitter pages; develop and execute paid and organic social media content calendars.
• Develop property social media strategy and coordinate with property outlets to align it with the property mission.
• Monitor and respond to online reviews and reputation-management activity.
• Create copy and imagery for organic social media posts; conduct social media and internet research and make market recommendations based on findings.
• Coordinate with the Corporate Design Studio for professional photo-shoot assets and usage rights, and submit paid social advertising requests through InMotion.
• Report organic social media analytics, adjust organic social strategy as needed, and meet content-calendar and assignment deadlines.
• Plan and organize regularly scheduled entertainment acts for on-property performances; wear attire appropriate to the event or venue, including costumes when needed.
• Develop and train staff, provide rewards and recognition, evaluate team members, and deliver constructive performance feedback.
• Recommend staffing, interviewing, hiring, and scheduling actions; assign and direct work, manage procedures and workflow, and handle discipline, coaching, and counseling.

Benefits

• Wellness programs supporting team members’ financial, physical, and mental well-being.
• Day-one medical coverage (may vary by position).
• 401(k) matching (may vary by position).
• Annual performance bonus (may vary by position).
• Paid time off, earned according to local policy and increasing with length of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager