Marketing Manager

Optura • Nashville, TN

5d • Hybrid

About The Position

Optura is hiring a hands-on Marketing Manager to support its marketing engine across intake and prioritization, marketing operations, campaigns, and sales enablement. Reporting to the Head of Marketing & Communications, the role works cross-functionally with Product, Sales, Customer Success, and Partnerships to manage marketing requests, maintain HubSpot and other tools, execute campaigns, oversee agency partners, and deliver measurable business impact. The role’s focus may evolve as the company grows, so the successful candidate will be comfortable with change, able to make decisions with incomplete information, and willing to take on shifting team needs.

The position is based in the Nashville metro area and follows a hybrid arrangement. It is not open to remote candidates.

Requirements

• At least 4 years of B2B marketing experience in marketing operations, project management, or demand generation.
• Experience at a startup or early-stage company executing campaigns and managing projects in SaaS, healthcare technology, or enterprise software.
• Hands-on HubSpot experience, including workflows, segmentation, and reporting.
• Experience owning an intake or project management process for a marketing team or agency.
• Daily use of AI tools in one's own work, including building agents or bots to automate repeat tasks.

Nice To Haves

• Experience marketing AI, healthcare technology, enterprise software, or other complex B2B technology solutions.
• Experience supporting enterprise sales organizations with sales enablement materials and account-based marketing initiatives.
• Experience working directly with senior leaders.
• Experience marketing conferences, webinars, and customer events.
• Experience managing paid media or a paid media agency.

Responsibilities

• Run marketing intake and prioritization, scoping, prioritizing, routing, and delivering requests from across the company.
• Own HubSpot and marketing operations, including segmentation, workflows, landing pages, lead management, tools, and budget tracking.
• Build AI agents and automations to reduce manual work for the team.
• Plan and manage demand generation and integrated campaigns across email, digital, paid media, events, and social, from brief through results.
• Own marketing performance reporting, including lead generation, pipeline contribution, and paid media results.
• Own sales enablement by keeping sales materials current and organized, in partnership with Product Marketing and the Creative Director.
• Run event marketing for conferences, webinars, and customer events, including promotion, lead capture, and follow-up.
• Manage day-to-day work with agency partners, including the paid media agency, against budgets and timelines.

Benefits

• Comprehensive health insurance.
• Dental insurance.
• Vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional growth, learning, and career development.
• Hybrid work from the Nashville office.
• Opportunity to make a meaningful impact at a rapidly growing AI company transforming healthcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed