Marketing Manager

House of Dank Holdings, LLC•Warren, MI

14d•Onsite

About The Position

House Brands Distro is a Michigan cannabis distribution company with a portfolio that includes Pressure Pack, North Coast, Top Smoke, Zoot Rollz, and Goodiez, as well as upcoming brand launches. The Marketing Manager leads marketing strategy, brand development, creative direction, and campaign execution for three to five brands at a time. The role oversees content approvals, creative production, events, brand organization, and marketing activity from concept through retail execution. The position is on-site in Warren, Michigan, Monday through Friday.

Requirements

At least 3 years of marketing management experience; multi-brand experience preferred.
Proven creative direction experience with photo, video, and digital campaigns.
Strong project management and organizational skills.
Experience with a CRM and social media and campaign analytics.
Experience managing budgets and vendors, including overseas suppliers.
A strong eye for brand standards, packaging, and design.
Must be 21 or older.
Must be able to pass a background check.
Valid driver's license and reliable transportation for events and retail visits.
Availability for occasional evening and weekend events.

Nice To Haves

Cannabis industry experience is strongly preferred.
Multi-brand marketing management experience is preferred.

Responsibilities

Lead marketing planning and execution for three to five brands.
Oversee content creation and social media management.
Plan and launch new products and brand drops.
Manage menu and Weedmaps updates.
Run promotional campaigns, including billboards, print signage, and merchandise.
Review and approve content before publication, including social, menus, print, packaging, and promotions.
Direct photo, video, animation, podcast, and digital content.
Lead concept development, storyboarding, treatments, and editing.
Manage professional shoots and creative campaigns.
Oversee packaging development and graphic design.
Source packaging, merchandise, and promotional materials through Alibaba and other suppliers.
Ensure print and digital collateral meets brand standards.
Manage merchandising and promotional materials.
Plan and execute sponsored events, vendor days, pop-ups, and meet-and-greets.
Coordinate artist collaborations and field marketing activations.
Build retail partner relationships through in-store promotions.
Manage brand websites, merchandise platforms, and store locator updates.
Oversee store displays, billboards, and retail support.
Keep Google Drive and brand content drives organized and current.
Distribute marketing assets, menus, and drop content to retailers and sales representatives.
Build and manage marketing boards, timelines, and assignments in Monday.com.
Manage retailer and partner contacts and outreach through the CRM.
Track social, web, and campaign performance and report results.
Recommend strategy changes based on performance data.
Coordinate vendors, freelancers, and the internal creative team.
Manage timelines and track marketing budgets and expenses.
Plan cross-team product drops and ensure teams have the necessary assets and information.