Marketing Manager

Prevail Recruiting•Memphis, TN

19d•Onsite

About The Position

The Marketing Manager will lead the entire marketing function for a fast-growing Memphis-area law firm serving families through difficult life transitions. This hands-on, in-person role focuses on expanding the firm’s presence across the local community through online and offline marketing, referral relationships, events, and communications. The manager will report to a founder-led leadership team that is closely involved in growth strategy and values data-informed recommendations, thoughtful discussion, and commitment to agreed plans. The role works closely with intake, sales, operations, attorneys, agencies, and freelancers to keep marketing aligned with the business. It combines campaign execution and performance analysis with substantial community outreach and in-person relationship building. The manager will also use AI tools thoughtfully while applying independent judgment and creativity.

Requirements

Proven marketing experience, ideally in professional services, with the ability to take responsibility for results rather than just tasks.
Comfort meeting new people and building a network from scratch.
Fluency in analytics and reporting, with the ability to explain what the numbers mean.
Hands-on familiarity with design tools, presentation software, email platforms, social and advertising platforms, and web vendors.
Receptiveness to feedback, confidence presenting a point of view, and flexibility when direction changes.
Organization, attention to detail, and ability to quickly spot projects that are slipping.

Nice To Haves

Experience coaching or managing others, or a desire to grow into it.

Responsibilities

Build and manage the marketing plan, editorial calendar, and budget across online and offline channels.
Track and report on lead quality, conversion rates, cost per acquisition, channel returns, and referral trends, and recommend next steps.
Cultivate referral relationships with professionals, associations, and community organizations throughout the region.
Conduct outreach through coffees, lunches, presentations, seminars, and local events.
Plan and run firm events, including logistics and the attendee experience.
Drive local press, awards, announcements, and thought leadership.
Oversee the website, content, email, social media, paid advertising, reviews, and nurture campaigns, directly or through outside vendors.
Manage agencies and freelancers, including deliverables, timelines, and spend.
Work with intake, sales, operations, and attorneys to align marketing with the rest of the business.
Use AI tools thoughtfully to work faster while keeping personal judgment and creativity central.