Marketing Manager

CFA Institute•Charlottesville, VA

3d•$95,600 - $127,000

About The Position

CFA Institute is seeking an experienced integrated marketer to drive prospect acquisition, brand awareness, and market growth, initially focusing on the United States and Canada. The Marketing Manager will develop and execute audience-led, integrated campaigns that connect CFA Institute’s offerings with relevant audiences, using market insight and commercial thinking to support the organization’s growth ambitions. The role is part of a global marketing team and may also involve Latin American markets. The position oversees campaigns from strategy and messaging through channel selection, launch, performance analysis, and optimization. It coordinates paid, owned, and earned marketing activity and works with product marketing, digital marketing, creative, analytics, and regional stakeholders. The manager monitors campaign KPIs, uses performance data and market insights to improve results, and oversees campaign timelines, budgets, resources, and agency relationships.

Requirements

At least 7 years of experience in market-led integrated marketing campaigns.
Investment or finance industry experience.
Experience developing and executing multi-channel marketing campaigns that generate qualified leads and measurable business results.
Expertise in prospect acquisition and growth marketing, with examples of increasing audience reach, lead quality, or pipeline contribution.
Experience using customer insights, market intelligence, and audience segmentation to create targeted campaigns.
Strong knowledge of digital marketing channels and how to combine them in integrated campaigns.
Experience managing marketing activity in complex, cross-functional organizations.
Strong analytical skills and ability to turn campaign performance insights into actionable improvements.
Ability to manage campaigns independently while collaborating with colleagues and stakeholders across locations.
Proactive, commercially minded approach and ability to identify opportunities and turn ideas into action.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Develop and execute integrated, multi-channel campaigns to generate qualified leads, attract prospects, and drive measurable growth.
Lead campaign planning and execution in priority markets, particularly the United States and Canada, with possible involvement in Latin American markets.
Develop targeted, audience-centric campaigns using local market opportunities, customer insights, and audience segmentation.
Manage campaigns from strategy and messaging through channel selection, launch, performance analysis, and optimization.
Coordinate marketing across paid, owned, and earned channels, including digital advertising, email, social media, content, webinars, and events.
Collaborate with product marketing, digital marketing, creative, analytics, and regional stakeholders.
Monitor campaign KPIs, including qualified leads, prospect growth, pipeline contribution, conversion, and return on marketing investment.
Use campaign data and market insights to identify opportunities, improve performance, and inform future marketing investment.
Manage campaign timelines, budgets, resources, and agency relationships.