Marketing Manager

Wolfe Eye Clinic•West Des Moines, IA

12d•Onsite

About The Position

Wolfe Eye Clinic is seeking a marketing professional to develop, implement, and direct marketing and communications strategies supporting organizational growth, patient acquisition, physician outreach, and brand awareness across its Iowa locations. The position is based onsite in West Des Moines, Iowa, with day travel to clinic locations throughout Iowa as needed. The role works with physicians and organizational leaders to support strategic goals, patient engagement, recruitment marketing, and community outreach.

Requirements

Bachelor’s degree in marketing, communications, business administration, or a related field, or a minimum of 3–5 years of progressively responsible marketing experience.
Demonstrated experience developing and implementing marketing strategies and managing marketing budgets.
Strong analytical, organizational, communication, and project management skills.
Experience using marketing analytics and performance data to support business decisions.
Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.

Responsibilities

Develop and execute marketing strategies aligned with organizational objectives and growth initiatives.
Set annual marketing priorities and create plans supporting clinic growth, service line expansion, and patient engagement.
Monitor marketing performance metrics and recommend changes to improve effectiveness and return on investment.
Develop and manage the annual marketing budget, allocate resources, and authorize expenditures within approved guidelines.
Direct marketing communications, branding initiatives, and public relations activities.
Determine messaging strategies and maintain brand standards across digital, print, and community-facing communications.
Oversee website content, digital marketing campaigns, email communications, social media platforms, and online reputation management.
Serve as the primary contact for media inquiries, advertising opportunities, and public relations activities.
Partner with physicians, operational leaders, Human Resources, and Business Development to identify opportunities supporting organizational goals.
Advise internally on marketing initiatives, patient engagement strategies, recruitment marketing, and community outreach programs.
Develop and implement marketing initiatives for new services, locations, and organizational growth opportunities.
Direct community relations, sponsorships, partnerships, and outreach across clinic locations.
Lead promotional events and marketing programs that strengthen brand awareness and community engagement.
Represent Wolfe Eye Clinic at community, professional, and industry events as needed.
Analyze marketing data and patient acquisition metrics to assess program effectiveness and inform decisions.
Prepare and present marketing performance reports to leadership and physicians.
Perform other related duties and special projects as assigned.