Marketing Manager

Preferred Parking Service, LLC•Charlotte, NC

12d•$76 - $88•Onsite

About The Position

Preferred Parking is a parking management and consulting firm serving clients across the Carolinas. The Marketing Manager owns the company’s marketing strategy and brand, primarily supporting Business Development in winning and retaining property owner and client relationships. This self-directed role sets marketing direction and creates materials for new business, while keeping the brand consistent across proposals, case studies, facility signs, and rate decals. The role also builds and manages parker marketing programs and helps improve the parker experience. The role partners with Business Development, Operations, Technology, vendors, and an outside web designer and developer. It includes creating owner-facing marketing materials, managing brand standards and signage, overseeing location listings and reviews, running email and paid advertising tests, and tracking digital performance. The position is on-site, based around Charlotte, with occasional travel in the Carolinas. The stated starting salary is $76,000 to $88,000.

Requirements

At least 5 years of marketing experience; B2B services, commercial real estate, property management, hospitality, or multi-location business experience is ideal.
Bachelor’s degree in marketing, communications, graphic design, or a related field, or equivalent experience.
Strong writing ability, including turning operating results into persuasive proposals, case studies, and white papers.
Advanced Canva skills and strong graphic design ability.
Hands-on experience with Google Business Profile, review management, email marketing platforms, Google Analytics, and Google/Meta ads.
Experience managing print, signage, or production vendors and projects.
Excellent attention to detail and ability to manage multiple projects and deadlines.
Strong verbal communication skills with executives, employees, clients, and vendors.
Ability to handle confidential information with discretion and professionalism.
Self-directed, with proven ability to set priorities, take initiative, and follow through without daily direction.
Comfort with visiting locations across Charlotte and occasional travel in the Carolinas.

Nice To Haves

Experience writing or managing RFP responses.
Experience in parking, transportation, real estate, or facilities services.
Experience creating or enforcing brand standards across physical locations.
Experience pitching media or working with PR partners.
Adobe Creative Suite experience.

Responsibilities

Lead writing and design of RFP responses, proposals, and sales presentations with the Business Development team; maintain reusable proposal content and templates.
Create owner-facing materials such as case studies, white papers, capability decks, brochures, and one-pagers.
Plan and run email campaigns for owners, prospects, and referral partners to support the Business Development pipeline.
Maintain the company’s LinkedIn presence with regular posts about wins, case studies, and industry topics.
Work with the PR contact to identify and pitch positive coverage in trade and local business publications.
Support industry events, association memberships, and owner outreach.
Administer the Canva team account and maintain company brand standards, including updating and distributing the Brand Standards Guide annually.
Manage the full facility signage process, including applying brand standards, managing vendors, quotes and orders, coordinating installations with Operations, and tracking rollouts.
Audit signage and branded materials across locations, maintain a compliance tracker, and address gaps.
Maintain consistent branding across company materials, vehicles, uniforms, and digital channels.
Build and run a parker marketing plan focused on the company’s highest-revenue locations.
Manage Google Business Profile listings for every location and keep hours, rates, photos, and directions accurate.
Monitor and respond professionally to online reviews, escalate operational issues to Operations, and report rating trends.
Run email campaigns to monthly and transient parkers about promotions, rate changes, and new locations.
Conduct small, measured tests of Google and Meta ads, report cost per result, and recommend whether to scale or stop.
Track website performance using Google Analytics and work with the outside web designer and developer on content updates, SEO improvements, and lead capture.
Partner with Operations and Technology to improve the parker experience, including signage, payment, and online information.
Visit locations across Charlotte and occasionally travel in the Carolinas.