Marketing Manager

Teledyne Technologies Incorporated•Milpitas, CA

3d•$150,400 - $200,500

About The Position

Teledyne LeCroy seeks a strategic, results-driven, and collaborative Marketing Manager to lead global marketing initiatives for its Protocol Solutions Group. The role develops and executes integrated strategies to increase customer engagement, generate leads, accelerate product adoption, and drive revenue growth. It serves as a primary link among Product Management, Sales, Regional Marketing, and external partners to ensure consistent messaging and effective worldwide go-to-market execution for test solutions. The position calls for business and marketing expertise, strong communication and project leadership skills, and experience marketing complex technologies to engineering and enterprise customers. The Marketing Manager supports business growth initiatives and strategic priorities, leads product marketing and launches, and oversees global and regional communications, digital demand generation, events, analytics, and sales enablement. The role coordinates with cross-functional teams and regional organizations, tracks campaign and pipeline performance, and provides executive reporting and recommendations.

Requirements

Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field.
7+ years of experience in B2B marketing, product marketing, technical marketing, or marketing communications.
Experience marketing technology, engineering, software, electronics, semiconductor, networking, storage, communications, or test-and-measurement products.
Demonstrated success managing product launches and integrated marketing campaigns.
Strong written, verbal, presentation, and storytelling skills.
Experience working in cross-functional global organizations.
Excellent project management and organizational skills.
Proficiency with digital marketing platforms, CRM systems, analytics tools, and marketing automation technologies.

Nice To Haves

Experience in test and measurement, protocol analysis, semiconductor, datacenter, AI infrastructure, networking, storage, wireless, or video technologies.
MBA or advanced degree.
Experience supporting global sales organizations and channel partners.
Familiarity with AI-driven marketing tools, SEO strategy, content management systems, and web analytics.
Experience managing agencies, contractors, or marketing team members.
Salesforce and Pardot expertise.

Responsibilities

Partner with executive leadership and Product Management to support growth initiatives, product launches, market expansion, and strategic priorities.
Support the Marketing team in executing comprehensive global marketing plans aligned with company objectives.
Monitor industry trends, customer needs, competitive activity, and emerging technologies; identify market opportunities and recommend marketing investments and priorities.
Manage strategic relationships with special interest groups and industry leaders.
Lead go-to-market planning for new products and services; define audiences, use cases, value propositions, positioning, messaging, differentiation, launch plans, and commercialization strategies with Product Management.
Develop communication strategies and execute marketing initiatives for brand awareness, product awareness, and new offerings.
Lead product launch activities for hardware, software, and services in partnership with Product Management.
Oversee development of customer success stories, technical articles, webinars, application-focused content, and other customer-facing materials.
Plan and execute campaigns using press releases, customer announcements, newsletters, advertising, industry publications, and social media.
Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and customer-facing content.
Support pricing, promotional programs, channel initiatives, and market awareness campaigns.
Manage newsletters, press releases, announcements, thought leadership content, and media and analyst communications.
Own campaign strategy across digital and traditional channels; optimize website content, SEO, AI-driven search visibility, analytics, and user engagement.
Manage SEO priorities and Google Ads strategy and spending; direct AI-search visibility initiatives.
Develop and execute multi-channel demand-generation campaigns, including email, social media, webinars, search marketing, and content marketing.
Monitor and optimize campaign effectiveness using data-driven insights; improve lead quality, conversion rates, marketing ROI, and funnel performance.
Plan and manage participation in trade shows, conferences, partner events, customer seminars, and technical training; coordinate objectives, messaging, and follow-up, and measure effectiveness and pipeline contribution.
Coordinate marketing initiatives across North America, EMEA, and Asia-Pacific, aligning global and regional priorities and supporting regional sales organizations with campaigns, tools, and localized programs.
Work with Product Management, Sales, Customer Support, and external partners to execute marketing initiatives.
Manage Salesforce dashboards and reporting; track campaign performance, measure ROI, and deliver executive reports and recommendations.
Define sales support requirements and ensure sales teams have appropriate tools and content.
Deliver marketing plans, product launch plans, campaign strategies, digital marketing programs, event plans and budgets, KPI dashboards, executive reports, and lead-generation and pipeline metrics.