Marketing Manager II - Demand Generation

REsurety•Boston, MA

13h•$90,100 - $115,000•Onsite

About The Position

Our marketing team is small and we are looking for our first dedicated demand generation hire - someone who can own the full pipeline-generation engine end-to-end. This is a builder role. You will not inherit a mature playbook; you will write it. You will run paid campaigns, ship landing pages without waiting for engineering, and have a direct line of sight to revenue. You will use AI to accelerate your progress and work collaboratively with vendors to get it done. If you are looking for a role where you can see the impact of your work in the weekly pipeline number, this is it.

Requirements

4-7+ years in demand generation or growth marketing.
Proven track record owning paid acquisition: you can talk CAC, ROAS, and pipeline contribution in your sleep.
Data-driven optimizer: ability to leverage performance data and analytics to diagnose underperforming ads, identify content optimization opportunities, and justify marketing investments. You form hypotheses, run tests, and let the numbers guide decisions.
Autonomous execution: self-motivated and highly capable of executing complex multi-channel campaigns with limited oversight. An added advantage if you’ve shipped campaigns without a designer, ops team, or agency.
Collaborative communicator: a team-oriented contributor who actively learns from cross-functional peers, asks productive questions, and thrives in a culture of continuous feedback. Someone who can translate marketing performance into business impact for sales and leadership
Familiar with the tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4.
Self-motivated and capable of executing complex tasks with limited oversight.
Detail-oriented and deliver data without errors.
Team-oriented contributor, learns from others and asks productive questions.
Thrives in a culture of continuous feedback.

Nice To Haves

Experience with account-based marketing (ABM) or intent data tools.
Experience building a demand gen function from scratch.
Energy industry experience.

Responsibilities

Own Google Ads, LinkedIn Campaign Manager, and any additional paid channels end-to-end — strategy, execution, and weekly optimization.
Set up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter.
Manage budget allocation across channels and report on pipeline sourced and cost per MQL.
Develop and execute a keyword strategy aligned to ICP intent.
Build and optimize landing pages in our CMS — independently, without engineering support.
Own on-page SEO and coordinate content that supports organic pipeline.
Plan and run integrated campaigns: webinars, gated content, email nurture sequences.
Own the full campaign lifecycle from brief through launch and post-campaign reporting.
Work closely with Brand/PMM to align campaign messaging with positioning.
Own the weekly pipeline-sourced metric and present it clearly to leadership.
Run a standing sync with sales to track MQL quality, close the feedback loop, and adjust targeting.
Build dashboards that connect marketing spend to revenue contribution.
Own the annual events program including webinars, conference attendance, speaking engagements, and social activities to drive demand and customer engagement.
Incorporate AI into marketing to create efficient strategies for collaboration across teams, content generation, and analytics.
Iterate and seek out tools to improve your day-to-day and keep Resurety at the forefront of AI innovation.