Demand Generation Marketing Manager

NATIONAL ARBITRATION & MEDIATION, LLC•Garden City, NY

1d•$100,000 - $125,000•Hybrid

About The Position

National Arbitration & Mediation (NAM) is seeking a strategic and execution-oriented Demand Generation Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns that drive brand visibility, engagement, and business growth across the company’s priority markets and practice areas. The Marketing Manager will own campaign strategy and execution end-to-end — translating go-to-market priorities into actionable campaigns across channels, audiences, and geographies. This role will develop and manage the campaign calendar, define messaging priorities, oversee execution, and ensure marketing initiatives align with growth objectives. The ideal candidate is both strategic and hands-on: someone equally comfortable shaping campaign direction, building workflows in HubSpot, analyzing performance data, managing vendors, and driving day-to-day execution with internal team members. This is a highly visible role for a builder who thrives in ambiguity, creates structure, and enjoys turning ideas into scalable marketing programs.

Requirements

5–8 years of experience in marketing, demand generation, marketing operations, or campaign management roles with demonstrated ownership of campaign planning and execution
Experience building and managing campaigns within HubSpot or comparable marketing automation and CRM platforms
Strong experience developing integrated marketing campaigns across email, digital, social, content, and lead nurturing channels
Experience managing campaign calendars, segmentation strategies, and multi-channel marketing workflows
Strong analytical and reporting skills with experience using marketing performance data to optimize campaigns and guide decisions
Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Experience managing competing priorities and creating structure in evolving or ambiguous environments
Strong project management, communication, and organizational skills
Experience collaborating cross-functionally with leadership, business stakeholders, and external vendors

Nice To Haves

Bachelor’s degree in marketing, communications, business, or related field
Experience in B2B, professional services, legal services, or other relationship-driven industries
Experience with Google Analytics 4, dashboard reporting, and marketing attribution
Experience with WordPress or website content management systems

Responsibilities

Translate go-to-market strategy into integrated campaign plans aligned to target buyer segments, industries, geographies, and practice areas
Develop and manage the marketing campaign calendar, ensuring coordinated execution across digital, email, social, content, and event channels
Own execution of multi-channel marketing campaigns from concept through launch, optimization, and reporting
Shape campaign messaging, positioning, timing, audience segmentation, and channel strategy
Develop targeted, lead-nurturing and lifecycle marketing strategies to support pipeline growth and engagement
Build and manage campaigns, workflows, forms, segmentation, automation, and reporting directly within HubSpot and related marketing systems
Manage CRM data quality, segmentation strategy, audience targeting, and campaign tracking standards
Oversee website and digital campaign updates including landing pages, SEO optimization, conversion tracking, and content deployment
Build dashboards and reporting frameworks that provide visibility into marketing effectiveness and growth opportunities and analyze campaign performance and customer engagement data to optimize targeting, messaging, and channel performance