Demand Generation Manager

Brij•New York, NY

1d•Hybrid

About The Position

Brij is a venture-backed, high growth software startup based in NYC. Our AI-powered platform helps omnichannel consumer brands gain valuable data to "bridge" online and offline audiences to drive revenue across channels. Our suite of tools including warranty registration, sweepstakes & rebates empower brands to connect with their consumers wherever they shop. We work with some of the best brands in the world including Heineken, Feastables, Momofuku, Health-Ade, Skullcandy, and Gozney. We're a lean, diverse team with a bias toward action and extreme ownership. Our customer-first mindset drives everything we do, and we're excited to build the future of omnichannel commerce. As Brij's Growth & Demand Generation Manager, you'll own the engine that fills our pipeline. You'll be responsible for driving top-of-funnel growth across paid and outbound channels, running experiments, scaling what works, and building the systems that turn interest into qualified opportunities. This is a high-ownership role for someone who loves both strategy and execution.

Requirements

1-3 years of experience in B2B SaaS demand generation or growth marketing.
1-3 years running B2B paid ad campaigns (LinkedIn and/or Google experience preferred).
1-3 years working in HubSpot, with hands-on experience managing workflows, sequences, and reporting.
Comfort building landing pages and ad creative using AI tools — you don't wait for a designer or developer to get things live.
A proven track record of delivering measurable pipeline growth, not just activity metrics.
A bias toward experimentation; you form a hypothesis, test it fast, and know how to read the results.
Comfortable operating in a fast-paced, evolving environment with a high degree of autonomy.

Responsibilities

Drive top-of-funnel growth and ensure a consistent flow of qualified leads into the pipeline.
Own and execute paid advertising strategy across LinkedIn, Google, and other B2B channels.
Own and execute outbound strategy, including sequences, targeting, messaging, and tooling.
Optimize conversion rates across the full top-of-funnel, from first touch to booked meeting.
Identify, test, and scale winning growth loops across channels and audience segments.
Run structured experiments across ads, landing pages, messaging, and top of funnel steps.
Define and track key performance metrics including CAC, pipeline conversion rates, and ROI on paid advertising.