Demand Generation Manager

The Global Talent Co.

12h•Remote

About The Position

The company is building an AI-driven platform for DevOps, enabling autonomous operations across cloud infrastructure, site reliability, and observability. The platform focuses on areas such as AI-powered SRE, infrastructure automation, and observability, helping engineering teams eliminate manual bottlenecks and operate more efficiently. The company is scaling rapidly, expanding its market presence, product portfolio, and sales team. This role is central to building the pipeline engine that supports that growth. This is a full-funnel, multi-channel demand generation role. You will own how the company reaches, engages, and converts technical buyers—from those unfamiliar with the product to those ready for commercial conversations. This is also an AI-first role. You will leverage AI tools as a core part of campaign creation, execution, and optimization, driving output, quality, and speed beyond traditional demand generation approaches.

Requirements

Strong familiarity with DevOps, platform engineering, SRE, or related ecosystems
Understanding of technical audiences (platform engineers, SREs, DevOps, observability teams)
Ability to engage both technical practitioners and executive stakeholders (VP Engineering, CTOs)
3–5 years of hands-on B2B demand generation experience
Experience building and running demand generation programs end-to-end
Strong knowledge of SEO/AEO, paid acquisition, ABM, outbound, and lifecycle marketing
Experience optimizing for pipeline quality, conversion, and ROI
Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce, or similar)
Hands-on experience with paid platforms (LinkedIn Campaign Manager, Google Ads)
Familiarity with intent/technographic data tools (e.g., Bombora, G2, 6sense)
Ability to analyze performance, attribution, and pipeline metrics
Experience using AI tools (ChatGPT, Claude, etc.) in daily workflows
Ability to build scalable AI-assisted processes for marketing execution
Curiosity and experimentation mindset with emerging AI tools
Experience working cross-functionally with marketing, sales, product, and RevOps
Strong organizational and project management skills
Ability to operate independently in a fast-paced environment

Nice To Haves

Experience in cloud-native or developer tooling environments is highly valued

Responsibilities

Own and manage a full mix of non-events demand generation channels
Drive inbound (SEO, AEO) in partnership with technical content
Manage paid acquisition (Google Ads, LinkedIn, and relevant channels), including setup, targeting, budget, and optimization
Execute outbound campaigns in coordination with sales and RevOps
Extend the impact of events through pre-, during-, and post-event campaigns
Run account-based marketing (ABM) campaigns using firmographic, technographic, and intent signals
Design and execute ABM, broad demand generation, and triggered campaigns
Build persona-specific campaigns targeting engineers and executive stakeholders
Activate campaigns based on behavioral, technographic, and intent signals
Own campaigns across the full buyer journey (problem-aware to vendor-aware)
Create and manage emails, landing pages, ads, and follow-up sequences
Build and optimize nurture programs for inbound, event-generated, and re-engaged leads
Track campaign performance across the funnel (impressions to pipeline)
Run A/B tests and optimize based on data
Manage budget allocation based on ROI and pipeline contribution
Partner with marketing operations on attribution and reporting
Use AI tools for campaign creation, personalization, research, and reporting
Build scalable workflows for content generation and signal processing
Continuously experiment and improve AI-driven demand generation processes