Demand Generation Manager

DeepJudge

About The Position

DeepJudge is seeking a senior Demand Generation Manager to lead and scale pipeline creation across various channels and campaigns. This role is crucial at the intersection of marketing and revenue, responsible for translating positioning, content, and product initiatives into structured programs that drive measurable pipeline impact. The ideal candidate will define campaign priorities, shape channel strategy, and ensure effective audience engagement and conversion throughout the buyer journey. This is a hands-on, end-to-end ownership role, requiring close collaboration with the Director of Marketing and cross-functional teams. The company is experiencing significant growth, fueled by a recent Series A funding round, global expansion, and strategic partnerships, making this an exciting time to join.

Requirements

Strong experience in B2B SaaS demand generation and growth marketing
Owned or significantly contributed to pipeline generation
Comfortable operating across the full funnel – from acquisition to conversion
Hands-on experience with: ABM and sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO and website performance
Comfortable working with modern marketing and growth tools, such as: CRM and automation platforms (e.g. HubSpot), Website and CMS tools (e.g. Webflow of similar), Data enrichment and outbound tools (e.g. Gong, Clay), Paid acquisition platforms (e.g. Google Ads, LinkedIn Ads), SEO and analytics tools (e.g. Google Analytics, Ahrefs, or similar), Measurement and reporting tools (e.g. Looker, or similar BI tools), AI tools to enhance execution (e.g. Claude)
Strong analytical mindset and understand pipeline quality, not just lead volume
Experienced in attribution, funnel analysis, and measuring pipeline impact across complex B2B buying cycles
Comfortable using modern tools and AI to enhance execution
Able to work in European and East Coast friendly time zones

Nice To Haves

Focus primarily on brand or awareness without ownership of pipeline and conversion
Prefer highly specialized roles without end-to-end responsibility
Not comfortable delivering measurable business outcomes
Prefer executing established playbooks over building, testing, and refining approaches

Responsibilities

Drive pipeline generation
Own marketing-sourced and influenced pipeline across key regions
Translate business and marketing priorities into structured demand generation programs
Partner closely with sales on account targeting and pipeline development
Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs
Lead campaign strategy and execution, planning and executing integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs
Turn key initiatives into coordinated, multi-channel campaigns
Maintain a balanced mix of always-on and campaign-driven efforts
Optimize full-funnel performance and conversion across the entire buyer journey
Optimize key touchpoints including website journeys, landing pages, demo and high-intent entry points, and lead-to-opportunity progression
Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity
Continuously test and improve conversion through structured experimentation (CRO)
Own channel strategy and distribution, managing and optimizing key channels including social media, paid acquisition and retargeting, email, and lifecycle marketing
Ensure content is effectively distributed and adapted across channels and audiences
Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach
Run a structured test-and-learn approach across channels to identify and scale what works
Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability
Build visibility into performance drivers across the funnel
Use data to prioritize, iterate, and scale high-performing initiatives
Leverage modern tools and AI to improve execution and efficiency