Campaign & Demand Generation Manager

Watson•Poulsbo, WA

7d•$85,000 - $100,000•Hybrid

About The Position

We are looking for a Campaign & Demand Generation Manager who can transform marketing priorities into integrated campaigns that drive awareness, engagement, customer growth, and business results. This role sits at the intersection of strategy, execution, and performance. You’ll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and measurable way. While demand generation is a critical component of this role, it is not the only focus. This position also plays an important role in product launches, go-to-market planning, customer engagement strategies, and campaign execution across multiple divisions and customer segments. You understand that great marketing isn't measured by activity alone. It's measured by outcomes. You know how to connect messaging, content, customer journeys, automation, and campaign execution into a coordinated system that creates meaningful business impact. If you enjoy turning ideas into action, connecting strategy to execution, and continuously improving marketing performance, we'd love to meet you.

Requirements

3–7 years of experience in demand generation, campaign management, digital marketing, product marketing, or related fields
Experience developing and executing integrated marketing campaigns
Experience supporting product launches, go-to-market initiatives, or customer engagement programs
Experience with CRM systems and marketing automation platforms
Strong analytical, reporting, and problem-solving capabilities
Strong project management and organizational skills
Experience using data and insights to guide marketing decisions

Nice To Haves

B2B marketing experience
Experience with Salesforce, Account Engagement (Pardot), HubSpot, or similar platforms
Experience managing multi-channel campaigns
Experience supporting lead generation and pipeline growth initiatives
Experience within manufacturing, commercial furniture, architecture, design, construction, or related industries
Familiarity with marketing attribution, customer journey mapping, and funnel optimization

Responsibilities

Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives
Build campaign plans aligned with company goals and division priorities
Coordinate campaign execution across marketing team members and key stakeholders
Manage campaign timelines, deliverables, and launch readiness
Ensure campaigns are executed consistently across channels and audiences
Partner with the Content & Brand Manager and division leaders to support new product launches
Help develop go-to-market plans and campaign strategies for new products and initiatives
Coordinate launch activities across marketing channels and customer touchpoints
Support launch measurement and post-launch performance analysis
Ensure campaigns effectively communicate customer value and market positioning
Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels
Improve lead quality and conversion performance throughout the customer journey
Support audience segmentation, targeting, and lead nurturing initiatives
Partner with sales teams to improve marketing contribution to pipeline growth
Identify opportunities to increase engagement and conversion across customer segments
Manage and optimize marketing automation programs and workflows
Support CRM and lead management processes
Develop nurture campaigns and customer journey programs
Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel
Ensure customers receive relevant information at the appropriate stage of their journey
Track campaign performance and key marketing metrics
Develop regular reporting and insights for leadership
Analyze campaign effectiveness and recommend improvements
Measure marketing contribution to business objectives and growth goals
Help create a culture of data-informed decision making
Partner closely with sales teams to improve lead quality and campaign effectiveness
Collaborate with the Content & Brand Manager to align campaign execution with messaging and brand strategy
Work with division leaders to understand business priorities and growth opportunities
Coordinate efforts across internal teams and external partners as needed
Stay current on campaign management, demand generation, automation, and customer acquisition best practices
Evaluate emerging marketing tools, technologies, and opportunities
Recommend improvements that increase efficiency, effectiveness, and business impact
Help Watson continue evolving its marketing capabilities as the business grows