Sr Manager, Demand Generation

kate spade new york•New York, NY

3d•$115,000 - $145,000

About The Position

Kate Spade New York is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. As part of the Tapestry portfolio, the brand is committed to innovation and inclusivity. This role will leverage proficiency in Demand Generation marketing to build Demand Generation Campaign Strategy & Oversee Implementation, develop and execute top-of-funnel strategies to drive brand heat with younger consumers, and collaborate with cross-functional teams and agency partners to plan and execute integrated campaigns. The position involves managing and optimizing upper-funnel channels, testing new platforms, leading creative strategy and briefing, and defining/tracking KPIs for upper-funnel success. The role also requires cross-functional collaboration with marketing, sales, lifecycle, and performance marketing teams, as well as mentoring junior team members.

Requirements

Bachelor’s Degree required
7+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies
Creative problem solver with strategic thinking skills and ability to formulate conclusions
Outstanding attention to detail, superior communication, and follow-up skills
Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills
Highly organized with the ability to multi-task projects with prioritizing
Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs)
Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets

Nice To Haves

Experience within retail or luxury a plus

Responsibilities

Build Demand Generation Campaign Strategy & Oversee Implementation
Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
Collaborate with cross functional teams to plan and execute integrated campaigns.
Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives.
Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies
Channel Strategy & Optimization
Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate)
Test new platforms and formats to expand reach and improve engagement.
Creative Strategy & Briefing
Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
Closely partner with organic social team and agency to identify opportunities for content creation and paid boosting
Ensure consistency in messaging and visual identity across all channels and touchpoints.
Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives
Measurement & Insights
Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics).
Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
Monitor sentiment of paid social ads, deriving trends and insights
Use data to inform creative iterations and media mix decisions.
Cross-Functional Collaboration
Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting.
Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion.
Collaborate with Media Agency Strategy & Planning teams to manage day to day implementation of strategic and tactical plans.
Mentor junior team members and foster a culture of creativity, experimentation, and performance.