Demand Generation Manager

Simeio•Alpharetta, GA

2d•Hybrid

About The Position

We are seeking a results-driven Demand Generation Manager to lead and execute multi-channel marketing programs that drive pipeline growth and revenue. This role requires a hands-on marketer who can build, optimize, and scale campaigns across digital channels while aligning closely with Simeio’s services, products, and brand voice.

Requirements

5+ years of experience in demand generation or digital marketing within the technology industry.
Hands-on expertise with HubSpot (marketing automation, email, landing pages, workflows).
Working knowledge of Salesforce for campaign tracking and reporting.
Experience with ZoomInfo or similar data enrichment platforms.
Proven ability to build and optimize landing pages, web forms, and conversion funnels.
Strong analytical skills with the ability to interpret campaign data and adjust strategy accordingly.
Experience managing B2B social media content calendars aligned to business goals.
Excellent communication and cross-functional collaboration skills.

Nice To Haves

Experience in cybersecurity or related domains as a plus.
Familiarity with account-based marketing (ABM) strategies.
Experience running paid campaigns (LinkedIn Ads, Google Ads).
Basic understanding of SEO and website performance optimization.
Strong project management and organizational skills.

Responsibilities

Develop and execute demand generation strategies to drive qualified leads and pipeline growth across target segments.
Own campaign execution end-to-end, including email marketing, paid media (Google and LinkedIn Ads), SEO/SEM, webinars, and social media.
Build and optimize landing pages, web forms, and conversion paths using HubSpot.
Manage and maintain marketing automation workflows, lead scoring models, and nurturing programs.
Partner with sales teams to align lead quality, pipeline targets, and campaign effectiveness.
Manage and enrich contact databases using tools like ZoomInfo to improve segmentation and targeting.
Oversee Salesforce and HubSpot integration to ensure accurate tracking, reporting, and attribution.
Develop and maintain a content calendar for social media that reflects Simeio’s services, product offerings, and company culture.
Analyze campaign performance and optimize based on data-driven insights (conversion rates, CPL, ROI).
Collaborate with content, product marketing, and leadership teams to ensure consistent messaging across all demandgen programs.