Manager, Demand Generation

CompTIA Human Resources

20h•$84,000 - $100,000

About The Position

CompTIA is seeking a Manager, Demand Generation, a pipeline operator who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. This individual contributor role is responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics, and performance discipline. The role will own how campaigns are structured, launched, measured, and optimized, ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations.

Requirements

5+ years in demand generation, growth marketing, or B2B campaign management
Hands-on experience with campaign orchestration and analytics platforms
Proven track record of building and scaling pipeline-generating marketing campaigns
Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
Experience designing multi-channel campaigns tied to revenue outcomes
Strong analytical mindset with experience using data to optimize performance
Experience aligning closely with Sales on pipeline quality and handoff processes
Ability to operate both strategically (campaign design) and tactically (execution & optimization)
Experience working cross-functionally with vertical leads, content and ABM teams
Comfort owning targets, forecasting contribution, and defending performance
5+ years of direct experience in related field

Nice To Haves

Degree preferred but not required for the role

Responsibilities

Build and Run the Demand Generation Engine: Design and own end-to-end, revenue-driven campaign architecture across verticals. Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities.
Drive Pipeline Creation and Funnel Performance: Own marketing-sourced pipeline targets and optimize performance against them. Improve lead flow and Sales alignment to maximize conversion.
Activate Channels and Content: Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams. Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets.
Own Measurement, Insights, and Optimization: Define measurement frameworks and track performance across campaigns and funnel stages. Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion.
Leverage Tools and Data Infrastructure: Own campaign orchestration, tracking, and attribution systems to enable performance visibility. Utilize data to drive decisions and continuously enhance reporting and measurement capabilities.
Leverage AI for Efficiency and Performance: Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization. Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices.