Manager, Demand Generation

Blue Cross and Blue Shield of North Carolina • Durham, NC

2d • $118,691 - $189,906 • Hybrid

About The Position

The Manager, Demand Generation is a strategic and execution-focused marketing leader responsible for driving growth, brand affinity, and customer demand for BCBSNC products and services. This role leads the development and activation of integrated, omni-channel marketing strategies that align business goals, customer insights, and budget to measurable outcomes. The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands-on leadership.

Requirements

• Bachelor’s degree (or advanced degree where required)
• 8+ years of experience in marketing, demand generation, or a related field
• In lieu of a degree, 10+ years of relevant professional experience
• Competitor Analysis
• Customer Acquisition Strategy
• Demand Generation
• Direct Marketing
• Identifying Opportunities
• Lead Generation
• Marketing
• Marketing Strategies
• Market Research
• Performance Metrics
• Sales Process
• Stakeholder Management
• Strategic Planning

Nice To Haves

• Prior experience within the healthcare or payer industry is strongly preferred
• Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors

Responsibilities

• Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
• Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
• Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
• Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
• Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
• Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
• Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Benefits

• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401k match including an annual company contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Manager