Demand Generation Manager
About The Position
OWC Jellyfish is a high-performance shared storage solution built for post-production teams. We are on a mission to become the go-to trusted resource for video editing workflows — empowering customers to discover, implement, and take pride in a solution that solves their real production problems. Hundreds of post-production teams are actively searching for a reliable, easy-to-use shared storage solution right now. They just haven't found us yet. That's where you come in. As our Demand Generation Manager, you will own the strategy and execution to transform OWC Jellyfish into a widely recognized industry staple — driving inbound leads that fuel $10M in annual revenue.
Requirements
- 5+ years in demand generation, content marketing, or growth marketing — ideally in B2B technology or media/creative tools.
- International mindset and experience required. Demonstrated ability to develop and execute campaigns across multiple regions and cultures, with an understanding of how messaging, buyer behavior, and content strategy vary by market.
- Proven ability to build and execute content programs that generate measurable pipeline.
- Strong understanding of SEO, paid media, and marketing analytics.
- Experience working with sales teams and CRM/marketing automation platforms.
Nice To Haves
- Bonus: familiarity with post-production, video editing, or media production workflows.
Responsibilities
- Own inbound lead growth. Track, analyze, and optimize monthly lead count toward a goal of 607+ qualified inbound leads per year.
- Create and publish content consistently. Produce at least 2 case studies and 4 blog posts per month; develop quarterly product demo videos; manage a content calendar centered on customer pain points.
- Expand reach. Place cross-pollination articles on industry sites, coordinate localized events, and develop advertising and workflow content that meets buyers mid-research.
- Convert website visitors. Improve site conversion rate through targeted messaging, landing page optimization, and a clear customer journey from awareness to Marketing Qualified Lead.
- Collaborate cross-functionally. Partner with Sales, Marketing, and Web Development to align messaging, accelerate the sales cycle, and refine targeting.
- Analyze and iterate. Use data to continuously improve campaign performance, audience targeting, and content strategy.
Benefits
- Competitive pay, that is based on the work that you do here at OWC and not based on a previous role.
- A generous number of vacation/sick/personal days every year, including birthday time off!
- Comprehensive health, vision, dental and wellness benefits.
- 401K
- Life Insurance
- Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- Tuition and Loan Assistance
- Ongoing opportunities to learn, develop new skills and support your personal growth.
- A culture that is committed to diversity, equity, and inclusion.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
