Demand Generation Manager

eko•New York, NY

2d•$120,000 - $150,000•Hybrid

About The Position

eko is an innovative e-commerce startup dedicated to empowering brands to create, display, and optimize their video assets across digital platforms. Thanks to our groundbreaking partnership with major retailers, and our ability to demonstrably increase e-commerce sales, we recently opened a new facility focused on processing, capturing, and delivering data & media for millions of unique products annually. Our first-of-its-kind facility opened in Northwest Arkansas in summer 2025 and is rapidly scaling to support high-volume, high-quality product media capture at unprecedented speed and scale. As our Demand Generation Manager, you will be the engine behind eko’s digital marketing execution. Shifting from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline, you will take ownership of the day-to-day operations of our lead generation machine. This is a hands-on, execution-focused role for a "builder" who can take strategy and turn it into high-performing, automated campaigns targeting enterprise brands and major retailers.

Requirements

5+ years of experience in B2B Demand Generation or Performance Marketing roles within e-commerce companies.
Experience building multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
Success in launching full-funnel marketing performance dashboards and defining lead gen KPIs.
Deep hands-on experience with HubSpot and Salesforce.
Success in managing Google Campaigns (SEO/SEM), LinkedIn Ads, and other paid media channels.
Demonstrated ability to use AI tools such as ChatGPT, Clay, and Claude for campaign connectivity, automation, and dashboard building.
You are a proactive "doer" with a cross-functional mindset who thrives in fast-paced, high-growth environments.
Exceptional communication skills and a sharp attention to detail.

Nice To Haves

A scalable demand generation engine delivering consistent, high-quality enterprise leads into the sales pipeline.
Fully optimized HubSpot workflows with clear attribution models and measurable impact on revenue growth.
Strong collaboration with Commercial, Product, and Sales Ops teams to accelerate pipeline growth.

Responsibilities

Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters.
Lead SEO/GEO and digital campaigns including paid media and content marketing.
Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact.
Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL.
Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency.
Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact.
Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution.
Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts.
Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue.