Demand Generation Manager

D2L

2d

About The Position

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. D2L is looking for a Demand Generation Marketing Manager for North America Corporate Learning, overseeing the employee training ICPs, who will be an integral part of the demand generation (growth marketing) team and the key liaison between Sales, Business Development, and Marketing. The primary responsibility of this position is to translate marketing activity into pipeline and future revenue, and this role oversees the development and management of go-to-market strategy via a full spectrum of pipeline-building, demand generation programs—everything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the company’s mission, create demand, drive pipeline, deliver measurable results, and solve stakeholder challenges.

Requirements

• 3–6 years of B2B SaaS experience managing highly complex, cross-functional demand generation or growth marketing programs
• Familiarity with corporate learning initiatives / employee training ICPs
• Results-driven: make recommendations informed by campaign and pipeline data
• Strong goal orientation with a focus on pipeline and growth outcomes
• Ability to deliver outcomes by focusing on business impact vs activity
• Push campaign boundaries through testing and creative demand generation approaches
• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline

Responsibilities

• Curate cohesive, multi-channel demand generation plans and execute them with a focus on collaboration and clear communication of the vision, KPIs, timelines, and results.
• Support cross-functional teammates by prioritizing outputs & workload management; identify risks and opportunities to better execute integrated campaigns.
• Serve as the hub for cross-functional knowledge management / communication relating to your target ICPs.
• Solve problems getting in the way of campaign and pipeline success.
• Drive cross-functional execution of highly collaborative initiatives.
• Ensure a unified vision of success aligned to pipeline generation goals.
• Execute on project and program administration (status reporting, monitoring campaign and pipeline performance metrics, etc.) and communicate progress, risks, and results.
• Create unified cross-functional program plans, then partner with GTM teams (BDR, performance marketing, events, product marketing, content marketing, marketing ops, etc.) to execute
• Lead the development of purposeful, well-thought-out demand generation campaigns, driven through quarterly planning, monthly alignment, and weekly execution.
• Strategically align with peers and colleagues to craft targeted campaigns that support account-based marketing (ABM) and pipeline acceleration.
• Track and report on campaign and pipeline impact: monitor and optimize performance at every stage of the funnel to improve conversion and engagement
• Identify opportunities to iterate and improve demand generation performance and outcomes
• Drive accountability for pipeline generation, campaign performance, and growth outcomes.
• Ensure campaign execution is aligned to business goals and revenue targets.
• Continuously test, learn, and optimize marketing programs to improve ROI and effectiveness.
• Provide clear visibility into performance, insights, and recommendations to stakeholders.

Benefits

• Wellness Subsidy
• Equity Grants
• Variable Incentive
• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Recognition
• Social Events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree