Demand Generation Manager / Senior Demand Generation Manager

Proxima • New York City, NY

5h • Hybrid

About The Position

Proxima is the data and AI platform powering the next generation of ecommerce growth. Built on the industry's largest 1st party ecommerce network — 100M+ consumer profiles, 500M+ ecom transactions, and $60B+ in transaction volume across 2,200+ brands — Proxima enables brands to reach, understand, and convert customers with precision and performance. Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York, we're a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition. About Proxima Proxima ( proxima.ai ) is redefining how ecommerce brands acquire and retain customers through AI-powered intelligence. We combine proprietary purchase-behavior data with cutting-edge machine learning to help brands drive measurable growth across their most important channels. The Role We're looking for a performance-driven Demand Generation Manager to own and scale Proxima's marketing pipeline. This is a high-impact, high-ownership role for someone who thrives at the intersection of data, technology, and creative strategy. Someone who can zoom out to shape the big picture and zoom in to execute campaigns themselves.

Requirements

• 4–7 years of experience in demand generation or performance marketing, ideally at a B2B SaaS or adtech company
• Familiarity with the ecommerce ecosystem, with an understanding of the challenges DTC and retail brands face
• Adtech experience: you know how the stack fits together (DSPs, CDPs, data providers, measurement)
• Strong AI fluency; you actively use AI tools to work smarter and think critically about how they apply to marketing
• A builder's mindset: comfortable being scrappy, owning outcomes, and figuring things out

Nice To Haves

• Experience marketing to performance marketers or ecommerce operators
• Familiarity with Meta's ad ecosystem or retail media networks
• Experience at a startup or high-growth environment

Responsibilities

• Performance marketing strategy and execution across paid channels
• Demand generation programs targeted at ecommerce brands
• Integrated campaigns that span paid, content, email, and events
• Pipeline reporting, attribution, and optimization

Benefits

• Competitive base salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• HSA and FSA options
• 401(k)
• 12 weeks of fully paid parental leave
• Unlimited PTO
• Summer Fridays from July 4th through Labor Day
• Mental health and wellness support through Talkspace, Health Advocate, and One Medical
• Commuter benefits
• $1,000 annual learning & development stipend
• Quarterly team events, both in and out of the office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed