Demand Generation Manager

Time Manufacturing Company•Westlake, TX

2d•Onsite

About The Position

TIME Manufacturing Company is seeking a Demand Generation Manager to build and scale the digital engine for its Versalift brand. This role will focus on driving demand for both the Ready-to-Go (RTG) sales program (pre-built, in-stock equipment sold online and through inside sales) and the traditional custom, made-to-order business (longer sales cycles, built to customer requirements). The Demand Generation Manager will own paid media direction, owned and lifecycle campaigns, account-based marketing (ABM), HubSpot, and the shoppable website. The scope will expand to include Parts & Service demand generation as the RTG engine matures. This is a hands-on role requiring significant ownership, with the expectation of building in HubSpot, executing ABM plays, and focusing on conversion. The position reports to the VP of Marketing, involves managing an external media agency, and requires close collaboration with the inside sales team.

Requirements

5+ years B2B marketing experience, with at least 3 years in demand generation, lifecycle, or activation roles.
Comfort with industrial sales cycles, dealer/distributor channels, and considered-purchase B2B.
Hands-on HubSpot Marketing Hub admin proficiency (workflows, scoring, lifecycle, reporting).
Hands-on paid media platform fluency.
Proven agency management as primary client lead.
Experience executing account-based programs against named target lists.
Track record owning a number tied to pipeline or revenue.
DFW metro resident (no relocation).

Nice To Haves

Lifecycle and install-base marketing experience — running campaigns to existing customer databases (renewals, cross-sell, parts & service, win-back) is a strong plus.
Bias to action; comfortable building in flight.

Responsibilities

Build and scale demand for the RTG program through paid, owned, and lifecycle activation to drive qualified leads to inside sales and close units via the shoppable website.
Build and run prospect lists and campaigns end-to-end, including segmenting the database, briefing creative, deploying through HubSpot, measuring response, and iterating.
Brief, manage, and optimize the external media agency on RTG-focused buys, owning strategy, briefs, weekly performance reviews, and accountability for results.
Own ad inventory updates and the shoppable website as a conversion asset, including unit-level pages, CTAs, AI chat, territory routing, conversion testing, and ongoing copy and inventory updates.
Partner daily with the inside sales team on lead handoffs, SLAs, lead quality feedback, and conversion improvement.
Drive demand generation for the custom, made-to-order business, which involves a longer-cycle, considered-purchase motion.
Own account-based marketing (ABM) for named accounts, translating target account lists into multi-channel programs (paid, email, HubSpot workflows, sales enablement) aligned to win, grow, retain, and win-back motions.
Direct a portion of paid media spend toward custom/MTO demand generation through segment-specific campaigns, vertical publications, LinkedIn account targeting, and trade media.
Drive the majority of HubSpot activity for the custom motion, including multi-touch nurtures, segment-specific journeys, lead scoring tuned to research behavior, and pipeline reporting that maps marketing influence over months.
Partner with TSMs, dealers, and distributors on account-level intelligence, surfacing engagement signals, coordinating outreach, and providing air cover in priority territories.
Build sales enablement content and campaigns to move named accounts through long evaluation cycles, including case studies, technical content, and segment-specific value propositions.
Build and own a best-in-class HubSpot Marketing Hub instance, managing admin, segmentation, lead scoring, lifecycle workflows, attribution, and reporting.
Architect nurture programs across RTG prospects, custom/MTO target accounts, dealers, and distributors, with a focus on multi-touch journeys for the custom motion.
Partner with Sales Operations on routing, handoffs, and pipeline reporting.
Lay the groundwork for Parts & Service demand generation, including install base segmentation, customer data audit, and lifecycle mapping.
Architect and launch the Parts & Service digital program, applying the RTG playbook.