Demand Generation Manager

Zapier • San Francisco, CA

9d • $144,000 - $215,000 • Remote

About The Position

Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees. This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline. You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won. You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal.

Requirements

• 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
• Background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
• Run integrated, complex campaigns across digital, events, and partner channels, and know how to measure impact
• Read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and know how to translate them into timely, relevant outreach.
• Run structured experiments -- three or more per week -- and treat misses as data, not failures. Form a hypothesis, test it, and iterate fast
• Built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
• AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
• Comfortable with and have built campaigns for segments without established playbooks
• Hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo).

Responsibilities

• Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
• Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
• Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
• Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
• Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
• Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
• Use AI tools to accelerate execution and build repeatable, scalable workflows that improve outbound quality across campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed