Manager, Demand Generation

AutoVitals

1d•$120,000 - $135,000•Remote

About The Position

The AutoVitals suite of SaaS products is designed to solve many of the current hurdles faced by auto repair shops. Our mission is to help auto repair shops drive profitable growth by attracting new customers, delivering superior communication and customer service, increasing shop efficiency, and raising average repair orders. We are investing in demand generation and looking for someone to own and build it out. This is a hands-on role. You will personally build and manage Google Ads campaigns to drive our inbound pipeline. This is not an oversee-from-a-dashboard role, at least not to start. We need someone who has done the work and is good at it. Over time you will build the function, hire a small team, and develop the playbooks, reporting, and processes to scale it. You should be someone who knows the work well enough to coach others, set the bar, and make good decisions about prioritization and performance. This position will report directly to the Director, Marketing and will work remotely. We’re looking for someone to join our team immediately.

Requirements

5+ years or experience in demand generation, paid media, or digital marketing at a B2B SaaS or technology company
Experience managing direct reports and developing people
Hands-on experience building and managing Google Ads campaigns yourself, including Search, Performance Max, and Display, with strong knowledge of local and geo-targeted campaigns
Proven track record of driving pipeline and revenue results through paid digital programs
Strong with data and reporting across Google Ads, Google Analytics, and CRM or marketing automation platforms
Good project manager who can handle multiple priorities while executing at a very high level
Comfortable building from scratch in a fast-moving environment where not everything is defined yet
Clear communicator, written and verbal, across all levels of an organization

Nice To Haves

Experience marketing to small and medium-sized businesses, particularly in automotive or home services
Familiarity with Salesforce or a similar CRM
Background or knowledge of the automotive repair industry
Experience leveraging AI and Automation tool to Improve Campaign Efficiency

Responsibilities

Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline
Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators
Develop email nurture programs to move leads through the funnel and into qualified sales opportunities
Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend
Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need
Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content
Personally build, launch, and optimize Google Ads campaigns across Search, Performance Max, and Display
Own campaign structure, keyword strategy, ad copy, bidding, and ongoing optimization
Run local, geo-targeted campaigns built to drive qualified leads and phone calls, not just clicks
Set quality standards and QA processes for how campaigns are built and managed so the work stays consistent as the function scales
Stay current on platform changes, new campaign types, and best practices, and bring those forward
Hire, onboard, and develop a small demand generation function
Build the process, reporting, and playbooks needed
Set clear expectations for the function and hold people accountable to results
Be a strong partner to sales, Product, and Customer Success leadership