Manager, Demand Generation

Teikametrics•Boston / Hybrid, MA

18h•$85,000 - $125,000•Remote

About The Position

Teikametrics is seeking a hands-on demand generation leader to manage the full paid media and lifecycle marketing functions. This role involves managing the digital marketing budget and activities across various channels including LinkedIn, Google, retargeting, affiliate, and referral. The position reports to the VP of Marketing and collaborates closely with the Marketing Operations & Analytics Manager to ensure campaign tracking, attribution, and optimization. The Manager will oversee one direct report, a Lifecycle Marketing Specialist. This role is ideal for an individual who is data-driven, enjoys testing hypotheses, driving pipeline, and integrates AI into their workflow. Teikametrics offers a remote-first culture, valuing impact over location and providing flexibility in working hours.

Requirements

5 to 7 years of B2B SaaS or ecommerce marketing experience.
At least 3 years in a hands-on demand gen or performance marketing role.
Proven, hands-on experience running LinkedIn Ads and Google Ads campaigns, including campaign creation, performance diagnosis, and bid strategy articulation.
HubSpot power user with deep fluency in contact properties, workflows, lists, lead scoring, forms, campaign tracking, and reporting.
Strong understanding of attribution modeling and UTM governance.
Experience with website conversion and CRO, including running A/B tests and identifying funnel drop-offs.
Comfortable with lifecycle and email marketing, including nurture strategy and segmentation logic.
Analytical and data-driven decision-making skills.
Clear, proactive communication skills.
Active AI practitioner, using AI tools in day-to-day work for speed and depth.

Nice To Haves

Experience with an affiliate or referral platform.
Experience with retargeting platforms and audience management at scale.
Familiarity with Salesforce and its integration with HubSpot in a B2B sales motion.
Background marketing to ecommerce brands, Amazon sellers, or digital retailers.
Experience with ABM tools or intent-based advertising platforms.

Responsibilities

Build, run, and optimize LinkedIn Ads campaigns, including campaign architecture, audience targeting, bid strategy, format mix, creative rotation, and ongoing optimization.
Manage Google Ads campaigns, focusing on SEM campaign structure, keyword strategy, negative list management, Quality Score optimization, bid strategy, and budget pacing.
Oversee retargeting efforts, including audience segmentation, creative sequencing, frequency management, burn lists, and overlap monitoring.
Manage affiliate and referral programs, including partner recruitment, onboarding, commission structures, enablement, tracking integrity, and performance optimization.
Own demand-generation-related HubSpot configuration, including lead capture forms, campaign tracking, contact properties, lifecycle stage logic, and list segmentation.
Manage UTM governance across all paid channels for consistent attribution data.
Partner with the Marketing Ops & Analytics Manager on HubSpot/Salesforce integration, lead routing, and reporting infrastructure.
Own the conversion layer for paid traffic, including landing pages, demo request flow, form optimization, and CTA strategy.
Run structured A/B tests on landing page elements (copy, headlines, form length, layout) and monitor conversion rates by channel and traffic source.
Set the strategic direction for lifecycle and nurture email campaigns, including segmentation, cadence, and goals.
Review and optimize email performance, including subject lines, send timing, and sequence structure.
Partner with the Marketing Ops & Analytics Manager to build and maintain attribution infrastructure.
Deliver weekly and monthly performance updates to the VP Marketing, covering CPL, MQL volume, pipeline influence, and ROAS by channel.
Own budget pacing across all paid channels, flagging variances and reallocation opportunities.
Build campaign architecture, including naming conventions, audience hierarchies, and budget allocation.
Develop growth experiments by systematically testing copy, creative, offers, CTAs, and landing page variants.
Run regular feedback sessions with the sales team on lead quality, ICP fit, and conversion.
Partner with GTM Ops on lead routing and handoff quality.
Directly manage the Lifecycle Marketing Specialist, providing campaign direction, performance feedback, and career development.
Utilize AI for tasks such as researching ICP segments, interpreting performance data, and building optimization frameworks.