Demand Generation Marketing Manager

HHAeXchange • New York, NY

1d • Hybrid

About The Position

The Demand Generation Marketing Manager owns the top-of-funnel growth engine for new logo acquisition. This role is directly accountable for driving high-intent demand across digital channels, turning the public website into a measurable conversion system, and translating marketing investment into qualified pipeline and revenue. Beyond channel execution, this person runs a structured experimentation program, owns full-funnel analytics from traffic through Closed Won, and partners closely with Sales to continuously tighten the handoff between marketing activity and bookings. This is a high-impact role for a commercially minded marketer who is comfortable owning pipeline performance and using data to drive decisions. This is a hybrid position for members located in New York City Metro areas, with expectations to work onsite 3 days per week to support collaboration and engagement.

Requirements

• Bachelor’s degree required
• 5–8+ years in growth marketing, performance marketing, or demand generation
• Experience owning digital acquisition in a B2B SaaS environment preferred
• Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals.
• Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration.
• Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction.
• Strong revenue orientation and understanding of pipeline math
• Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms
• Deep understanding of website conversion optimization and experimentation
• Experience running structured A/B testing programs
• Analytical mindset with ability to turn data into action
• Strong cross-functional collaboration skills
• Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments.
• Ability to operate in fast-paced, high-accountability environments
• Comfortable challenging messaging and positioning when conversion signals are weak
• Thinks in pipeline math, not campaign metrics — every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks.
• Bias toward experimentation — you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition.
• Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow.
• Strong communicator — can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.

Responsibilities

• Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets.
• Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest.
• Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation.
• Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels.
• Translate positioning into performance — partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity.
• Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) — continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage.
• Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue.
• Analyze full-funnel performance (traffic → MQL → Opp → Closed Won) and turn insights into weekly optimization actions.
• Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings.
• Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively.
• Other duties as assigned by supervisor or HHAeXchange leader.

Benefits

• competitive health plans
• paid time-off
• company paid holidays
• 401K retirement program with a Company elected match
• other company sponsored programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level