Demand Generation Specialist "Marketing"

Protolabs•Maple Plain, MN

2d•Hybrid

About The Position

Join our team as a Demand Generation Specialist on the Marketing Team. This is a fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN. The Demand Generation Specialist works closely with sales and marketing to create engaging multi-channel campaigns that generate leads, nurture existing customers, move prospects through the customer journey, and increase conversion rates. The ideal candidate is proactive, highly organized, detail-oriented, communicative, collaborative, innovative, solution-driven, and can multi-task in a fast-paced workplace environment.

Requirements

Bachelor’s degree or equivalent
3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
Excellent writing skills
Ability to understand and use metrics to adapt and test strategies
Familiarity with Pardot and Salesforce
Familiarity with Monday.com
Experience collaborating effectively with sales and marketing
Self-starter with an enthusiasm to learn and develop subject matter expertise
Keen observer and learner looking to continually be challenged and grow
Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
Ability to work independently with excellent communication skills
Detail-oriented, self-reliant, and process-driven mindset
Highly organized with excellent time management skills
Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
Strong independent drive for results

Responsibilities

Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
Craft email content and campaigns for individual and series communications that drive awareness and engagement.
Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
Collaborate with our data analytics team to report on campaign performance.
Perform other related duties as assigned.