Demand Generation Specialist

PureCars • Kansas City, MO

13d • Remote

About The Position

PureCars is seeking a Demand Generation Specialist to build and scale the multi-channel engine that fuels our pipeline. In this role, you’ll translate our dealer technology into high-converting campaigns across email, paid, organic, and ABM channels for our largest dealer groups. Partnering closely with Sales, Customer Support, and our Campaign Operations Manager, you will co-design and execute strategy—turning interest into qualified opportunities. If you excel at bridging product capability with dealer needs and want to help build a demand engine largely from the ground up, let's talk.

Requirements

• 4+ years of experience in B2B marketing at a growth-stage company
• Proficiency with Salesforce, Salesforce Account Engagement, and HubSpot for campaign management, automation, and reporting
• Experience with AI marketing tools and workflows that meaningfully enhance performance, not just generate copy
• Exceptional oral and written communication skills, with the ability to adapt campaigns across segments, roles, and audiences
• A builder mindset - proactive in identifying problems and shipping solutions
• Data-driven aptitude, comfortable using dashboards and performance metrics to guide strategy and track pipeline and revenue impact
• Comfortable working in a small team where campaign strategy is shaped together, not decided in isolation
• Proven ability to thrive in a fast-paced environment, adapting to shifting priorities with partial guidance
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience

Nice To Haves

• Experience in automotive retail or dealership technology preferred, but not mandatory
• Experience marketing to both individual automotive dealers and large enterprise dealer groups
• Familiarity with the automotive retail technology landscape (CRM, CDP, data mining, digital advertising, or service marketing tools)

Responsibilities

• Launch and scale multi-channel demand-generation campaigns across digital channels, including email, paid social, and search, to drive engagement, conversions, and qualified pipeline
• Design targeted buyer journeys informed by dealer group intelligence, buying group dynamics, and industry signals
• Collaborate closely with the Campaign Operations Manager, incorporating their execution and creative perspective directly into campaign strategy decisions
• Partner with Director, Product Marketing and Demand Generation to define and operationalize named dealer-group strategies, segmentation models, and buying group engagement for target accounts
• Execute coordinated account-based marketing programs that nurture dealer groups through the customer journey
• Measure campaign performance across channels and run continuous experiments to improve engagement, conversion, and pipeline generation
• Accelerate marketing-generated pipeline by optimizing conversion across the full funnel, from lead acquisition through opportunity creation
• Architect and operate the marketing automation engine for lead acquisition, campaign execution, reporting, and funnel insight

Benefits

• Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy
• Work From Anywhere
• Radical Transparency

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level