Demand Generation Marketing Manager

Miovision•Kitchener, ON

3d•CA$86,000 - CA$118,000•Hybrid

About The Position

As a Demand Generation Marketing Manager, your primary goal is to act as a strategic, creative, and results-oriented leader who drives the planning, execution, and optimization of high-impact marketing initiatives. You will support company goals by accelerating brand awareness, customer acquisition, and revenue growth while steering clear of competitive gridlock. In this role, you’ll direct cross-functional traffic across Marketing, Sales, Product, and leadership teams to merge distinct efforts into seamless, integrated campaigns. Ultimately, you will play a pivotal role in shaping marketing strategies that promote core solutions, elevate customer engagement, and establish a highly differentiated market position.

Requirements

Progressive experience in relevant marketing roles, specifically including brand management and product management.
Proven success designing and managing end-to-end B2B or B2G marketing campaigns that directly impact lead generation quality, client acquisition velocity, brand consistency, budget profitability, and overall revenue pipeline growth.
Strong understanding of digital marketing execution, including content marketing, SEO, SEM, email marketing, and social media.
Hands-on experience utilizing advanced AI tools for market research, content drafting, asset optimization, and data analysis.
Advanced ability to translate complex technical concepts into clear, compelling narratives tailored to different target audiences.
High technical proficiency in core marketing infrastructure, such as CRM systems, marketing automation platforms, and analytics tools.
Ability to build strong bridges between Product, Sales, and Marketing, valuing collective wins over individual airtime.
Demonstrated ability to analyze campaign metrics, use data to tell actionable story lines, and improve campaign performance.

Nice To Haves

Account-Based Marketing: Experience with ABM strategy, target account expansion, and campaign execution is a plus.

Responsibilities

Plan and manage multi-channel marketing campaigns across digital, email, social media, content, events, trade shows, and traditional channels to reach and engage the target audience.
Develop strategies to improve conversion rates at each stage of the funnel, from awareness and consideration to lead capture and handoff to Sales.
Track and report on key performance metrics, including MQLs, SQLs, and overall pipeline growth.
Create compelling stories, establishing messaging and content that effectively communicates the value of company solutions to the target audience.
Ensure consistent brand messaging and visual identity across all marketing communications and touchpoints.
Measure and monitor key performance indicators (KPIs), analyze campaign data, and optimize marketing spend to maximize profitability and overall effectiveness.