Demand Generation Marketing Manager

RDI Technologies, Inc.•Knoxville, TN

About The Position

RDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You’ll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support. This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.

Requirements

3–5 years of B2B marketing experience, with hands-on demand generation, lifecycle, or marketing operations work
Direct experience with Salesforce and a marketing automation platform — Pardot / Salesforce Account Engagement strongly preferred; HubSpot or comparable acceptable
Strong analytical skills. Comfortable building reports, interpreting data, and using it to drive decisions
Solid copywriting eye, particularly for email and social
Working knowledge of social media management tools and best practices
Experience supporting event marketing (trade shows, webinars, virtual events)
Self-directed and resourceful. Able to own initiatives on a lean team without heavy oversight
Bachelor’s degree in Marketing, Business, Communications, or a related field

Nice To Haves

Experience marketing to industrial, manufacturing, or technical buyers
Familiarity with ABM strategy and tools
Experience with paid digital advertising (LinkedIn Ads, Google Ads)
Basic design literacy (Canva, Figma, or similar)

Responsibilities

Build, maintain, and optimize nurture sequences in Salesforce Account Engagement (Pardot)
Own lead scoring, segmentation, and list hygiene across the marketing database
Partner with sales on lead routing, follow-up workflows, and conversion handoff
Ensure clean data flow between Pardot and Salesforce CRM
Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution
Translate data into actionable recommendations for ongoing campaign optimization
Track and report on KPIs across channels, segments, and product lines
Own RDI’s organic social presence (LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking
Collaborate with our in-house videographer to integrate video assets into social campaigns
Identify and execute paid social opportunities as part of broader demand gen campaigns
Drive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events
Manage event landing pages, email sends, lead capture, and follow-up nurtures
Track and report on event-driven lead and pipeline performance