Marketing Ops & Demand Generation Manager

Bluefin Payment Systems • GA, GA

3d

About The Position

We are seeking a Marketing Operations & Demand Generation Manager to build and scale the operational engine that powers our demand generation efforts. This is a high-impact, hands-on role responsible for executing campaigns, managing marketing systems, and converting marketing engagement into qualified pipeline. You will play a critical role in enabling SDR success by ensuring leads are delivered, prioritized, and enriched with the right data and insights to drive effective follow-up. Working cross-functionally with marketing, SDRs, sales, and partnerships, this role ensures campaigns are executed flawlessly, leads are routed intelligently, and performance is tracked with precision to drive measurable revenue impact.

Requirements

• 4–7+ years of experience in marketing operations, demand generation, or campaign execution
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (required) and Salesforce (required)
• Strong understanding of B2B demand generation funnels and lead lifecycle management
• Experience supporting SDR teams and aligning marketing efforts to pipeline generation
• Proven ability to translate marketing engagement into measurable revenue outcomes
• High attention to detail with a strong QA and process-oriented mindset
• Analytical skills with the ability to interpret performance data and generate insights
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong cross-functional collaboration skills, particularly with SDR and sales teams

Nice To Haves

• Experience in fintech, payments, or cybersecurity preferred

Responsibilities

• Own end-to-end execution of marketing campaigns within Salesforce Marketing Cloud Account Engagement (formerly Pardot), including email builds, deployment, and QA
• Set up campaign structures, tracking, and reporting to ensure accurate performance measurement
• Manage audience segmentation, including list creation and dynamic segmentation strategies
• Maintain and optimize lead scoring and grading models in alignment with SDR and sales priorities
• Troubleshoot and resolve campaign or system issues to ensure smooth execution
• Support the execution of multi-channel demand generation campaigns across email, LinkedIn, and Google Ads
• Coordinate campaign timelines, assets, and stakeholders across marketing, SDRs, sales, and partnerships
• Assist with landing page setup and campaign infrastructure
• Ensure campaigns launch on time and are fully tracked from engagement through pipeline
• Own the flow of leads from demand generation campaigns to SDRs and commercial AEs, ensuring timely, accurate, and prioritized follow-up
• Monitor lead engagement and identify high-intent signals to guide follow-up
• Ensure SDRs have full visibility into lead activity, campaign engagement, and context for outreach
• Build and optimize feedback loops with SDRs to improve lead quality, targeting, and conversion
• Partner directly with SDRs and commercial AEs to convert marketing-generated demand into qualified pipeline
• Align on lead prioritization, follow-up strategy, and campaign-driven outreach
• Incorporate SDR feedback on lead quality, messaging, and campaign performance
• Optimize segmentation, targeting, and lead flow to improve conversion from lead to opportunity
• Support SDR success by ensuring marketing programs generate actionable, high-quality pipeline
• Consolidate and analyze data across platforms including Marketing Cloud Account Engagement, Salesforce, LinkedIn Ads, Google Ads, and website analytics
• Deliver regular reporting and actionable insights to marketing and sales leadership
• Ensure accuracy, consistency, and integrity of marketing and pipeline data

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed