Marketing Manager, Email & Direct Mail
About The Position
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful. Ready for a career glow up? As Marketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long-term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.
Requirements
- 4+ years of experience in email and digital marketing, retail preferred
- 3+ years of strong understanding of email best practices, including segmentation and personalization
- Bachelor's degree in Marketing or a related field
- Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
- Strong strategic and analytical skills, with experience using reporting tools to drive action
- High attention to detail with excellent organizational and project management capabilities
- Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
- Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities
Responsibilities
- Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
- Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
- Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
- Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
- Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
- Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
- Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
- Analyze email performance across all KPIs to inform campaign strategies and surface key trends
- Consolidate and socialize wins, test results, and future recommendations with stakeholders
- Monitor email industry trends and innovation to maintain best-in-class performance
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Disability insurance
- Life insurance
- 401k with 4% match
- Student Debt Retirement plan
- PTO
- Flexibility
- Protected leave
- Access to training
- Development opportunities
- Tuition reimbursement
- 30% discount on all merchandise/services
- Opportunities for free product or “gratis”
- Flash sale discounts on LVMH brand products
- Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse
- Volunteer and donation matching
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
