Marketing Manager, Email & Direct Mail
About The Position
Sephora is hiring a Marketing Manager, Email & Direct Mail to lead high-impact email and direct mail campaigns that connect clients with beauty products and support omnichannel sales and long-term loyalty. The role shapes personalized, data-driven communications and manages a team focused on delivering strong client experiences across touchpoints. The manager owns the strategy, execution, and optimization of complex email and direct mail campaigns for Haircare and Promotional programs. The position also develops personalization and audience-targeting strategies, improves campaign efficiency, and uses performance analysis and testing to guide optimization. The manager collaborates with Email Marketing Operations, the retention team, the Senior Manager, and cross-functional stakeholders.
Requirements
- At least 4 years of experience in email and digital marketing; retail experience is preferred.
- At least 3 years of strong understanding of email best practices, including segmentation and personalization.
- Bachelor's degree in Marketing or a related field.
- Ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment.
- Strong strategic and analytical skills, including experience using reporting tools to drive action.
- High attention to detail and excellent organizational and project management capabilities.
- Excellent written, verbal, and presentation skills.
- Proficiency in Microsoft Office, including PowerPoint, Word, and Excel.
- Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities.
Nice To Haves
- Retail marketing experience.
Responsibilities
- Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs.
- Lead personalization activation strategies to drive channel innovation and deliver relevant client experiences.
- Define and refine audience-targeting strategies so clients receive engaging, timely messages.
- Collaborate with Email Marketing Operations to quality-assure emails, including content, links, and tracking.
- Develop and recommend testing plans with the retention team and cross-functional partners.
- Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations.
- Optimize direct mail circulation and targeting to improve campaign efficiency and return on investment.
- Analyze email performance across key performance indicators to inform campaign strategies and identify trends.
- Share campaign wins, test results, and future recommendations with stakeholders.
- Monitor email industry trends and innovation to maintain best-in-class performance.
Benefits
- Medical, dental, and vision coverage.
- Disability and life insurance fully covered by Sephora.
- 401(k) plan with a 4% employer match.
- Flexible spending account and health savings account programs.
- Student Debt Retirement plan, under which student loan payments qualify to earn Sephora's 401(k) match.
- Paid time off, flexibility, and protected leave.
- Training, development, and tuition reimbursement.
- 30% discount on merchandise and services, opportunities for free products or gratis, and flash sale discounts on LVMH brand products.
- Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse.
- Volunteer and donation matching.
- Employees may be eligible to earn bonuses.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
