Marketing Lead, ACQ RE

Acquisition.com • ,

12d • $180,000 - $180,000 • Remote

About The Position

The Marketing Lead, ACQ RE builds and runs the paid funnel that raises capital for Acquisition.com's real estate vertical, from the first ad impression through to a funded investor. The role owns two marketing motions: a direct-to-raise paid funnel that moves prospects from advertising through lead capture, booked calls, nurture, and conversations with investor relations (IR), including a Wealth Workshop downsell for prospects who do not invest; and deal-driven campaigns that use rolling webinars and email to promote newly opened deals to recent workshop attendees, with a target of $2 million to $3 million raised per campaign.

This is a hands-on, solo-operator role responsible for the full marketing stack, including media buying, copywriting, landing pages, email, CRM, automation, reporting, and the handoff to the IR team. The IR team takes investor calls; the Marketing Lead supplies qualified, correctly framed prospects and improves the pipeline when it leaks. The role reports to Caio Beleza and works day to day with the IR sales team, Legal/Compliance, and the Media team for asset production.

The role is full-time and remote, with international candidates eligible to be hired through an Employer of Record. The schedule is standard business hours, with flexibility to align with the IR team and campaign deadlines. Compensation is a $180,000 base salary. Final salary depends on factors including level, relevant experience, skills, and expertise; the stated range is base salary only.

Requirements

• Has built and run a paid funnel from ad to booked human call to closed revenue, and can demonstrate the numbers, including spend, cost per acquisition, and timeline to target CAC.
• Hands-on media-buying experience on Meta, Google, and YouTube, with the ability to interpret CAC and LTV models and make spend decisions based on them.
• Can write ad copy, landing pages, and email sequences without a copywriter.
• Comfortable with high-ticket, consultative sales cycles where the close occurs days or weeks after the first touch.
• Has run a funnel that hands off to a human sales team and owned handoff metrics such as show rate and booked-to-closed rate, not just top-of-funnel metrics.
• Has marketed a regulated or high-scrutiny product, such as investments, real estate syndications, financial services, insurance, or health, and incorporated legal/compliance review into the workflow.

Responsibilities

• Build and launch the direct-to-raise paid funnel end to end, including ads, lead magnet, opt-in page, thank-you page with a booked call, nurture sequences, and a Wealth Workshop downsell for prospects who do not invest.
• Plan and buy media on Meta, Google, and YouTube against the cost-per-dollar-raised target; test creative, audiences, and lead magnets weekly, stopping underperforming campaigns and scaling successful ones.
• Write and run funnel email sequences, including opt-in confirmations, booked-call reminders, no-show follow-ups, unfunded-commitment nurture, and deal-driven campaign pushes to the existing audience.
• Own the marketing-to-IR handoff by agreeing with the IR sales manager on shared definitions and metrics, pacing lead volume to rep capacity, and building a pre-call sequence to improve show rates and investor readiness.
• Route public-facing claims through Legal/Compliance before publication, maintain a pre-approved claims and language library, and flag content that touches securities marketing rules before building it.
• Deliver a live direct-to-raise funnel that books calls into the IR team's calendar within the first 90 days.
• Run the first deal-driven campaign against the existing audience within the first 90 days and establish a clear booked-to-funded number.
• Launch a weekly funnel dashboard reporting spend, opt-ins, calls booked and held, commitments, funded capital, cost per dollar raised, and CAC per investor by channel and campaign.
• Keep cost per dollar raised and CAC per investor at or below target, grow funded capital from the funnel month over month, and improve booked-to-funded rates through a tighter marketing-to-IR handoff.

Benefits

• Flexible unlimited paid time off and company-wide holidays.
• Employer-sponsored medical, dental, and vision plans.
• $1,950 annual employer HSA contribution.
• FSA options, including dependent care.
• Employee assistance program and mental health resources.
• Employer match program for 401(k), eligible for both Traditional and Roth accounts.
• $1,200 annual wellness reimbursement through JOON, supporting health, family care, pet care, fitness, and more.
• Access to a state-of-the-art gym at the Las Vegas headquarters for local or visiting team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed