Chrysler Jeep Dodge Marketing Lead

Walser Automotive Group•Hopkins, MN

2d•$65,000 - $85,000•Onsite

About The Position

Walser Automotive Group is seeking a Marketing Lead for Walser Chrysler Dodge Jeep Ram in Hopkins, Minnesota. This hands-on role owns local marketing initiatives, strengthens the dealership’s digital presence, and supports business growth. The Marketing Lead collaborates with dealership leadership, executes campaigns across multiple channels, creates content, and uses performance insights to improve results. The role coordinates marketing across digital advertising, website content, CRM and email campaigns, social media, and in-store promotions. It also covers campaign planning and performance analysis, content creation, local events and community engagement, and collaboration with Sales, Service, Operations, and marketing partners. The position is expected to take initiative, manage projects accurately, and uphold Walser’s Core Values: Do the Right Thing, Lead by Example, Display Positive Energy, and Be Open Minded.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent hands-on marketing experience.
2–4 years of experience in marketing, digital marketing, campaign management, or a related field.
Experience executing multi-channel marketing initiatives, including social media, website content, email/CRM, and digital advertising.
Strong analytical skills and ability to interpret marketing data and translate insights into action.
Experience creating or coordinating digital content, including photography, video, or social media campaigns.
Proficiency with Microsoft Excel, PowerPoint, and digital marketing tools.
Excellent written and verbal communication skills, including the ability to collaborate with and present ideas to business leaders.
Strong project management skills and ability to balance competing priorities and meet deadlines.
Proactive, solutions-oriented mindset and strong attention to detail.
Ability to take ownership, follow through, work collaboratively, and contribute fresh ideas.

Nice To Haves

Experience in automotive, retail, or another fast-paced, customer-focused industry.

Responsibilities

Lead day-to-day marketing initiatives, ensuring campaigns are accurate, timely, and aligned with dealership priorities and brand standards.
Coordinate marketing across digital advertising, website content, CRM/email campaigns, social media, and in-store promotions.
Own monthly promotional updates, campaign launches, and marketing calendars.
Partner with dealership leadership to identify business opportunities and develop initiatives supporting sales, service, and customer engagement.
Serve as the primary marketing point of contact for dealership leadership, internal teams, and marketing partners.
Monitor website traffic, lead generation, campaign engagement, and other marketing performance indicators.
Analyze results, identify trends, and recommend improvements to increase marketing effectiveness.
Coordinate with internal teams and external partners on paid search, digital advertising, website optimization, and CRM campaigns.
Audit lead routing, phone tracking, online listings, and digital platforms to ensure accuracy and a seamless customer experience.
Provide monthly performance recaps highlighting results, opportunities, and recommended next steps.
Plan and execute dealership social media content, including organic posts, short-form video, photography, and reels.
Coordinate and support content shoots featuring vehicles, employees, customer experience, and dealership culture.
Maintain a content calendar aligned with promotions, brand initiatives, and local opportunities.
Collaborate with creative partners to develop marketing materials that reflect the brand and connect with customers.
Ensure consistent messaging and brand presentation across digital and physical touchpoints.
Plan and coordinate dealership events, sponsorships, promotional activities, and local partnerships.
Develop opportunities to strengthen dealership visibility and engagement in the Hopkins community and surrounding markets.
Support event logistics, promotional communications, content capture, and post-event follow-up.
Identify ways to elevate the dealership’s local presence and create memorable customer experiences.
Build strong working relationships with Sales, Service, and Operations leadership.
Proactively identify marketing opportunities, operational challenges, and customer experience improvements.
Manage multiple projects while maintaining accuracy, organization, and execution standards.
Uphold Walser’s Core Values: Do the Right Thing, Lead by Example, Display Positive Energy, and Be Open Minded.

Benefits

Paid time off (PTO).
Professional development, mentorship, and career growth opportunities; promotion from within.
Up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Medical, dental, and vision coverage, including Blue Cross Blue Shield medical plans, HSA and FSA options, and additional wellness benefits.
Company-paid life insurance.
401(k) with employer matching.
Paid clothing program with Walser-branded apparel twice a year.
Employee discounts on products and services.
Employee Resource Groups: Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
Volunteer opportunities and community initiatives supported by the Walser Foundation.
Employee Assistance Program (EAP).
Employee referral program with referral bonuses.