Marketing Intern, Hospitality

Waterton Search•Chicago, IL

About The Position

Outbound Hotels is seeking a detail-oriented, creative, and digitally savvy Marketing Intern to support website optimization, SEO, AI visibility, and social media initiatives. The role focuses on improving how Outbound Hotels appears in search engines, AI assistants, and recommendation platforms, while supporting social media marketing for Outbound Stowe. The intern will review SEO, AI visibility, and content performance reports; implement website updates in a content management system; and help create and publish social content to build awareness and engagement. The work combines content strategy, website merchandising, SEO best practices, AI readiness, and social media management to support organic traffic, bookings, guest engagement, and brand visibility. The internship provides hands-on experience with website content management, SEO and AI visibility recommendations, hotel marketing campaigns, and a property's social media presence. It also offers exposure to SEO and AI optimization, generative search, conversion optimization, digital marketing operations, cross-functional collaboration, and community management.

Requirements

Currently pursuing or recently completed a degree in Marketing, Communications, Digital Marketing, Hospitality, Business, or a related field.
Strong interest in SEO, content marketing, e-commerce, digital analytics, and emerging AI technologies.
Familiarity with content management systems such as WordPress or similar platforms.
Understanding of SEO fundamentals, including metadata, keyword optimization, site structure, and content strategy.
Comfortable working with spreadsheets, reports, and digital tools.
Strong attention to detail, organizational skills, and project management skills.
Excellent written communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice To Haves

Experience with content management systems and SEO tools.
Experience managing social media accounts for a brand, organization, or personal project.
Basic understanding of HTML and website publishing workflows.
Hospitality, travel, or consumer brand experience.

Responsibilities

Review SEO, site health, AI visibility, and recommendation reports from agency partners and marketing tools.
Identify opportunities to improve website content, metadata, and page structure.
Implement content recommendations intended to improve discoverability across search engines and AI-powered platforms.
Collaborate with the digital agency on page titles, meta descriptions, headers, image alt text, and internal linking.
Support structured content initiatives that improve search and AI understanding of website content.
Monitor changes in generative search, AI recommendations, and emerging discovery platforms.
Implement design and content updates that improve user experience and conversion.
Maintain brand consistency, content accuracy, and SEO/GEO best practices across web pages.
Perform quality assurance checks before content is published.
Assist with managing Outbound Stowe's Instagram, Facebook, and other social channels.
Create, schedule, and publish social media content aligned with the Outbound brand voice.
Draft captions, source user-generated content, and support content calendar planning.
Monitor social channels and engage with guests and followers in a timely and professional manner.
Assist with property photo and video content requests and coordination.
Research social media trends, seasonal opportunities, and local events to inform content strategy.
Track social content performance and provide insights and recommendations for future campaigns.
Support website audits and content inventory projects.
Track implementation of optimization recommendations and maintain project documentation.
Assist with reporting on organic traffic, search visibility, AI visibility, and website performance metrics.
Analyze trends and identify recurring opportunities across the portfolio.