Marketing Intern, Hospitality

Waterton•Chicago, IL

1d•$18 - $20

About The Position

OUTBOUND HOTELS is a collection of outdoor lifestyle hotels serving travelers seeking connection, adventure, and destination-rooted experiences. The Marketing Intern supports website optimization, SEO, AI visibility, and social media initiatives, with a focus on Outbound Stowe social media. The role helps improve how Outbound Hotels appears across search engines, AI assistants, and recommendation platforms. The intern reviews SEO, AI visibility, and content performance reports; implements website optimizations in the content management system; and helps create and publish social content. The work combines content strategy, website merchandising, SEO, AI readiness, and social media management to support organic traffic, bookings, guest engagement, and brand visibility. The internship offers hands-on experience managing website content, implementing SEO and AI visibility recommendations, supporting hotel marketing campaigns, and growing a property's social media presence. It also provides exposure to hotel marketing, generative search optimization, website merchandising, digital marketing operations, and cross-functional collaboration.

Requirements

Currently pursuing or recently completed a degree in marketing, communications, digital marketing, hospitality, business, or a related field.
Strong interest in SEO, content marketing, e-commerce, digital analytics, and emerging AI technologies.
Familiarity with content management systems such as WordPress or similar platforms.
Understanding of SEO fundamentals, including metadata, keyword optimization, site structure, and content strategy.
Comfortable working with spreadsheets, reports, and digital tools.
Strong attention to detail, organizational skills, and project management skills.
Excellent written communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice To Haves

Experience with content management systems and SEO tools.
Experience managing social media accounts for a brand, organization, or personal project.
Basic understanding of HTML and website publishing workflows.
Hospitality, travel, or consumer brand experience is a plus.

Responsibilities

Review SEO, site health, AI visibility, and recommendation reports from agency partners and marketing tools.
Identify opportunities to improve website content, metadata, and page structure.
Implement content recommendations designed to improve discoverability across search engines and AI-powered platforms.
Collaborate with the digital agency to optimize page titles, meta descriptions, headers, image alt text, and internal linking.
Support structured content initiatives that improve search and AI understanding of website content.
Monitor changes in generative search, AI recommendations, and emerging discovery platforms.
Implement design and content updates that improve user experience and conversion.
Ensure brand consistency, content accuracy, and SEO/GEO best practices across web pages.
Perform quality assurance checks before content is published.
Assist with managing Outbound Stowe's Instagram, Facebook, and other social channels.
Create, schedule, and publish social media content aligned with the Outbound brand voice.
Draft captions, source user-generated content, and support content calendar planning.
Monitor social channels and engage with guests and followers in a timely and professional manner.
Assist with property photo and video content requests and coordination.
Research social media trends, seasonal opportunities, and local events to inform content strategy.
Track content performance and provide insights and recommendations for future campaigns.
Support website audits and content inventory projects.
Track implementation of optimization recommendations and maintain project documentation.
Assist with reporting on organic traffic, search visibility, AI visibility, and website performance metrics.
Analyze trends and identify recurring opportunities across the portfolio.