High Associates Marketing and Events Coordinator

High Associates • Lancaster, PA

1d • Onsite

About The Position

High Associates is hiring a full-time Marketing/Event Coordinator based at its Corporate Office in Lancaster, Pennsylvania. The role brings the Greenfield experience to life through community engagement, events, and marketing initiatives. It serves as the primary point of contact for event coordination and plans and executes programs connecting tenants, residents, employees, students, faculty, and the surrounding community while supporting Greenfield’s marketing and brand strategy.

Working with the Manager of Marketing and Brand Strategy, Corporate Marketing, business leadership, and other stakeholders, the coordinator develops engagement opportunities, coordinates marketing initiatives, manages social media content, and supports efforts to increase brand awareness, tenant satisfaction, and business growth. The position works Monday through Friday, 8:00 a.m. to 5:00 p.m.; occasional evening and weekend hours may be required for events and community engagement activities.

Requirements

• Valid driver’s license.
• Strong organizational and project coordination skills, including the ability to manage multiple priorities and deadlines.
• Proficiency with Microsoft Office applications, including PowerPoint.
• Working knowledge of social media platforms and digital marketing practices.
• Strong written, verbal, interpersonal, proofreading, and editing skills.
• Demonstrated attention to detail and ability to work collaboratively with internal and external stakeholders.
• Ability to work independently while managing multiple assignments and changing priorities.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field; an equivalent combination of education and relevant experience may be considered.
• 1–3 years of experience in marketing, event coordination, communications, social media, or a related area.
• Experience with website or content management platforms.
• Familiarity with digital analytics and search engine optimization (SEO) concepts.

Responsibilities

• Plan, coordinate, promote, and execute Greenfield activation and engagement initiatives, including developing event concepts and programming, coordinating communications and promotion, managing event details, and providing on-site support.
• Organize programs for commercial tenants and employees, students and faculty, residents, High employees, and the surrounding community. Programs may include networking events, lectures, concerts, signature events, tenant profiles, wellness and sustainability activities, tenant appreciation events, recurring community programming, groundbreakings, and grand openings.
• Coordinate event logistics from concept through completion, including venues, catering, vendors, invitations, communications, materials, setup, and other requirements; engage and manage external vendors when needed while retaining internal ownership and oversight.
• Coordinate with internal graphic design resources, Corporate Marketing, and external vendors to develop marketing, sales, and event materials, such as brochures, presentations, signage, case studies, and other collateral.
• Coordinate production and distribution of Greenfield marketing collateral with Corporate Marketing; coordinate project photography and maintain current photography and approved content for marketing and sales channels.
• Maintain and coordinate content updates for the Greenfield and Peace Garden websites, ensuring content is current, accurate, and consistent with brand standards; collaborate on website enhancements, SEO, and other digital marketing initiatives.
• Monitor and process marketing leads and inquiries received through Greenfield social media channels and websites, directing inquiries to the appropriate team member for follow-up.
• Develop and coordinate presentations and other marketing materials supporting sales, leasing, tenant engagement, and Greenfield activation.
• Coordinate media releases, advertisements, brochures, billboards, publications, and other promotional activities with Corporate Marketing and the Manager of Marketing and Brand Strategy.
• Coordinate tenant and resident feedback initiatives, including surveys and other engagement tools; compile and report feedback and relevant metrics to stakeholders.
• Coordinate and maintain Greenfield’s social media presence by developing, scheduling, and maintaining content with Corporate Marketing and other stakeholders; monitor engagement and provide information on social media activity and performance.
• Support development and administration of the annual Greenfield engagement and marketing plan and budget, including tracking activities and expenditures, coordinating communications, and providing stakeholder updates.
• Participate in monthly one-on-one discussions with HAL residential and commercial asset teams.
• Perform other duties and assignments as required within the scope of the job responsibilities.

Benefits

• Medical, dental, and vision coverage available for full-time coworkers.
• Access to the High Health Wellness Center and Healthy Rewards Program.
• Vacation for regular full-time coworkers, earned annually on the anniversary date, with the ability to carry over a portion of hours into the next anniversary year.
• 401(k) Retirement Plan with company match.
• Tuition Assistance with 100 percent reimbursement for approved, job-related courses and degree programs approved in advance by a supervisor.
• Employee Assistance Program offering professional, confidential assistance for personal issues affecting employees or eligible dependents.
• High Family Foundation Scholarship for eligible children of High coworkers, awarding $5,000 for each year enrolled in an accredited two- or four-year degree program.
• Good Measure Award presented periodically to an individual or team from each High company for exemplifying The High Philosophy and going above and beyond normal job responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level