High Associates Marketing and Events Coordinator

The High Companies • Lancaster, PA

3d • Onsite

About The Position

High Associates is hiring a full-time Marketing/Event Coordinator based at its Corporate Office in Lancaster, Pennsylvania. The role brings the Greenfield experience to life through community engagement, events, and marketing initiatives. As the primary point of contact for event coordination, the coordinator plans and executes programs that connect tenants, residents, employees, students and faculty, and the surrounding community while supporting Greenfield’s marketing and brand strategy.

Working with the Manager of Marketing and Brand Strategy, Corporate Marketing, business leadership, and other stakeholders, the coordinator develops engagement opportunities, coordinates marketing initiatives, manages social media content, and supports brand awareness, tenant satisfaction, and business growth. The position also supports the annual Greenfield engagement and marketing plan and budget, gathers and reports feedback and performance metrics, and directs marketing inquiries to appropriate team members.

The position is based at the corporate office at 1853 William Penn Way, Lancaster, PA 17601. The regular schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m.; occasional evening and weekend hours may be required for events and community engagement activities.

Requirements

• Valid driver’s license required.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities and deadlines.
• Proficiency with Microsoft Office applications, including PowerPoint.
• Working knowledge of social media platforms and digital marketing practices.
• Strong written, verbal, interpersonal, proofreading, and editing skills.
• Demonstrated attention to detail and ability to work collaboratively with internal and external stakeholders.
• Ability to work independently while managing multiple assignments and changing priorities.
• Availability for occasional evening and weekend hours to support events and community engagement activities.

Nice To Haves

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field preferred; an equivalent combination of education and relevant experience may be considered.
• One to three years of experience in marketing, event coordination, communications, social media, or a related area preferred.
• Experience with website or content management platforms preferred.
• Familiarity with digital analytics and search engine optimization (SEO) concepts preferred.

Responsibilities

• Lead planning, coordination, promotion, and execution of Greenfield activation and engagement initiatives in partnership with leadership and internal stakeholders.
• Organize and deliver programs for commercial tenants and their employees, students and faculty, residents, High employees, and the surrounding community, including developing concepts and programming, coordinating communications and promotion, managing event details, and providing on-site support.
• Coordinate event logistics from concept through completion, including venues, catering, vendors, invitations, communications, materials, setup, and other requirements for Greenfield events, groundbreakings, grand openings, and community programming.
• Engage and manage external vendors when specialized services or resources are needed, retaining internal ownership and oversight.
• Coordinate with internal graphic design resources, Corporate Marketing, and external vendors to develop marketing, sales, and event materials such as brochures, presentations, signage, and case studies.
• Coordinate production and distribution of Greenfield marketing collateral with Corporate Marketing.
• Coordinate project photography and maintain current photography and other approved content for marketing and sales channels.
• Maintain and coordinate content updates for the Greenfield and Peace Garden websites, ensuring information is current, accurate, and consistent with brand standards.
• Collaborate with Corporate Marketing and stakeholders on website enhancements, SEO, and other digital marketing initiatives.
• Monitor and process marketing leads and inquiries received through Greenfield social media channels and websites, directing them to the appropriate team member for follow-up.
• Develop and coordinate presentations and other marketing materials supporting sales, leasing, tenant engagement, and Greenfield activation.
• Collaborate with Corporate Marketing and the Manager of Marketing and Brand Strategy on media releases, advertisements, brochures, billboards, publications, and other promotional activities.
• Coordinate tenant and resident feedback initiatives, including surveys and other engagement tools, and compile and report feedback and relevant metrics to stakeholders.
• Coordinate and maintain Greenfield’s social media presence by developing, scheduling, and maintaining content with Corporate Marketing and other stakeholders.
• Monitor social media engagement and provide information regarding activity and performance.
• Support development and administration of the annual Greenfield engagement and marketing plan and budget, including tracking activities and expenditures, coordinating supporting communications, and providing stakeholder updates.
• Participate in monthly one-on-one discussions with HAL residential and commercial asset teams.
• Perform other duties and assignments as required within the scope of job responsibilities.

Benefits

• Medical, dental, and vision benefits available to full-time coworkers.
• Access to the High Health Wellness Center and Healthy Rewards Program.
• Vacation for regular full-time coworkers, earned annually on the anniversary date, with a portion of hours eligible for carryover.
• 401(k) Retirement Plan with a company match.
• Tuition Assistance with 100 percent reimbursement for approved, job-related courses and degree programs approved in advance by a supervisor.
• Employee Assistance Program offering professional, confidential assistance to coworkers and eligible dependents.
• High Family Foundation Scholarship for eligible children of High coworkers, awarding $5,000 for each year enrolled in an accredited two- or four-year degree program.
• Good Measure Award recognizing individuals or teams who exemplify The High Philosophy and go above and beyond normal job responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level