Marketing Director - Foodservice Chains

Kerry•Beloit, WI

5d•$192,600 - $289,000

About The Position

The Marketing Director, Foodservice Chains is the senior marketing business partner to the Foodservice Chains commercial leadership team. The role leads the channel’s strategic marketing agenda in partnership with Sales, Insights, RD&A, and cross-functional partners to drive growth, strengthen customer partnerships, and enable commercial teams with strategic programs and tools. The director manages two direct reports and helps shape channel strategy, commercial execution, and Kerry’s presence with senior and executive customer stakeholders. The position develops the annual channel marketing and growth strategy; turns consumer, category, competitive, and channel insights into recommendations and commercial plans; identifies growth opportunities across chain segments; and influences portfolio and pipeline priorities. It leads insight-led marketing programs and customer-ready materials, equips sales teams with tools and content, and partners with Insights to develop proprietary channel insights. The director also leads high-impact customer engagements, including executive meetings, joint strategy sessions, immersion sessions, and business reviews. The role represents the business in cross-regional and global forums, builds industry marketing relationships, and develops the team while collaborating across Strategic Marketing, Marketing Communications, Digital, and Insights.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10 or more years of progressive experience in B2B marketing, foodservice, CPG, or adjacent industries.
Experience partnering with sales teams and influencing senior commercial and customer stakeholders.
Ability to translate insights into strategies, programs, and compelling customer narratives.
Exceptional storytelling, presentation development, and communication skills.
Demonstrated ability to lead and develop high-performing teams.
Strong project management and organizational capability in a complex, matrixed environment.
Deep customer orientation and passion for foodservice industry trends and dynamics.

Nice To Haves

MBA.
Beverage and/or poultry category experience.

Responsibilities

Serve as the primary strategic marketing partner to the Foodservice Chains commercial leadership team.
Lead development of the annual Foodservice Chains marketing and growth strategy, aligned with business objectives and customer priorities.
Translate consumer, category, competitive, and channel insights into strategic recommendations and commercial plans.
Identify growth opportunities across major chain segments, including QSR, fast casual, casual dining, emerging chains, and convenience.
Influence portfolio and pipeline priorities with RD&A and Commercial leaders across meat, food, and beverage.
Support joint business planning and long-range strategy discussions with internal leadership and key customers.
Lead creation and activation of proactive marketing programs, customer-ready narratives, commercial playbooks, demand creation platforms, channel-specific campaigns, customer insights, and category opportunity maps.
Equip the sales team with tools, stories, and content to execute effectively with accounts.
Build repeatable, insight-led programs that communicate Kerry’s value proposition across taste, nutrition, sustainability, and innovation.
Partner with Insights to generate and share proprietary Foodservice Chains insights that inform commercial strategy and customer engagement.
Oversee end-to-end marketing deliverables, including content development, capabilities storytelling, occasion platforms, trends narratives, selling decks, and executive-ready materials.
Lead strategic customer engagements with priority Foodservice Chain accounts, including executive meetings, joint strategy sessions, immersion sessions, and business reviews.
Deliver insight-rich, visually engaging customer presentations that strengthen Kerry’s position as a strategic partner.
Represent the Foodservice Chains business in cross-regional and global forums when executive-level marketing input is needed.
Elevate Kerry’s brand and market presence through thought leadership, trends analysis, and customer storytelling.
Establish and maintain industry marketing relationships, particularly with beverage and meat processor field marketing teams, and bring proactive innovation platforms to customers’ culinary organizations.
Manage, mentor, and develop two direct reports supporting the Foodservice Chains business.
Foster accountability, creativity, and high performance; establish team priorities, workflows, and development plans.
Collaborate with peers across Strategic Marketing, Marketing Communications, Digital, and Insights to build a cohesive marketing ecosystem.