Marketing Director - Foodservice Chains

Kerry Group•South Beloit, IL

4d•$192,600 - $289,000

About The Position

The Marketing Director, Foodservice Chains is the senior marketing business partner to the Foodservice Chains commercial leadership team. The role leads the channel’s strategic marketing agenda in partnership with Sales, Insights, RD&A, and cross-functional partners to drive growth, strengthen customer partnerships, and equip commercial teams with strategic programs and tools. The director manages two direct reports and helps shape channel strategy, support commercial execution, and strengthen Kerry’s relationships with senior and executive customer stakeholders. The position develops the annual channel marketing and growth strategy, converts consumer, category, competitive, and channel insights into recommendations and plans, and identifies growth opportunities across chain segments. It also influences portfolio and pipeline priorities across meat, food, and beverage offerings, and supports joint business planning with internal leaders and customers. The director leads insight-led marketing programs and customer-facing materials, supports sales teams with tools and narratives, and oversees the development of marketing deliverables such as capabilities stories, occasion platforms, trend narratives, selling decks, and executive-ready materials. The role leads strategic customer engagements and presentations, represents the business in cross-regional and global forums, and builds industry marketing relationships. It also manages, mentors, and develops a team of two while working with marketing, communications, digital, and insights peers.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ years of progressive experience in B2B marketing, foodservice, CPG, or adjacent industries.
Experience partnering with sales teams and influencing senior commercial and customer stakeholders.
Ability to translate insights into strategies, programs, and compelling customer narratives.
Exceptional storytelling, presentation development, and communication skills.
Demonstrated ability to lead and develop high-performing teams.
Strong project management and organizational capability in a complex, matrixed environment.
Deep customer orientation and passion for foodservice industry trends and dynamics.

Nice To Haves

MBA preferred.
Beverage and/or poultry category experience preferred.

Responsibilities

Serve as the primary strategic marketing partner to the Foodservice Chains commercial leadership team.
Lead development of the annual Foodservice Chains marketing and growth strategy, aligned with business objectives and customer priorities.
Translate consumer, category, competitive, and channel insights into strategic recommendations and commercial plans.
Identify where-to-play and how-to-win opportunities across major chain segments, including QSR, fast casual, casual dining, emerging chains, and convenience.
Influence portfolio and pipeline priorities with RD&A and Commercial leaders across meat, food, and beverage offerings.
Support joint business planning and long-range strategy discussions with internal leadership and key customers.
Lead the creation and activation of proactive marketing programs, customer-ready narratives, commercial playbooks, demand-creation platforms, channel-specific campaigns, customer insights, and category opportunity maps.
Ensure sales teams have the tools, stories, and content needed to execute effectively with their accounts.
Build repeatable, insight-led programs that communicate Kerry’s value proposition in taste, nutrition, sustainability, and innovation.
Partner with Insights to generate and socialize proprietary Foodservice Chains insights.
Oversee team execution of marketing deliverables, including content development, capabilities storytelling, occasion platforms, trends narratives, selling decks, and executive-ready materials.
Lead strategic customer engagements with priority Foodservice Chain accounts, including executive meetings, joint strategy sessions, immersion sessions, and business reviews.
Deliver customer presentations that strengthen Kerry’s position as a strategic partner.
Represent the Foodservice Chains business in cross-regional and global forums when executive-level marketing input is required.
Elevate Kerry’s brand and market presence through thought leadership, trends analysis, and customer storytelling.
Establish and maintain industry marketing relationships, especially with beverage and meat processor field marketing teams, and bring proactive innovation platforms to customers’ culinary organizations.
Manage, mentor, and develop two direct reports supporting the Foodservice Chains business.
Foster a culture of accountability, creativity, and high performance.
Establish team priorities, workflows, and development plans.
Collaborate with peers across Strategic Marketing, Marketing Communications, Digital, and Insights.