Marketing Director

JVM Lending•Walnut Creek, CA

12d•$150,000 - $350,000

About The Position

JVM Lending is hiring a Marketing Director to lead the company’s marketing strategy, technology, content, campaigns, analytics, and marketing team. The role owns the full marketing program and reports directly to the owner. The primary goal is to grow online leads from approximately 325 to more than 1,250 per month while maintaining the current rate of about 10% of online leads becoming pre-approved borrowers. Growth is expected to come through SEO, AEO, social content, AI automation, video, and website development rather than purchased leads. The role also has up to $15,000 per month for retargeting. The position is based in Walnut Creek, California; on-site work is preferred, but remote work may be considered for exceptional candidates. The Marketing Director will hire, manage, and develop marketing staff and vendors; oversee organic search, content, AI and automation, CRM and marketing technology, email nurture, website improvements, retargeting, analytics, and mortgage advertising compliance. Success is measured through lead volume, lead-to-pre-approval rate, and conversion by source. The role has a base salary of $150,000 to $200,000, depending on experience, and an annual bonus of up to $150,000 tied to lead-volume goals while lead quality holds at current levels.

Requirements

At least 4 years of experience in digital marketing.
A portfolio of original campaigns and content demonstrating creativity and skill.
Ability to create content directly, including writing, video, and visual content.
Experience managing people as a director, second-in-command, or team lead.
A track record of growing organic lead volume, supported by measurable results.
Deep SEO knowledge and a tested approach to AEO.
Hands-on experience with AI tools, automation platforms, and AI agents.
Strong CRM, integration, and analytics skills.

Nice To Haves

Mortgage or financial services marketing experience, especially with advertising compliance.

Responsibilities

Lead the marketing team by hiring, managing, and developing marketing staff and vendors.
Own organic search, grow rankings and traffic, and increase JVM Lending’s visibility in AI-generated answers.
Create and direct blog, video, social, and email content designed to rank, earn citations, and convert.
Build AI agents and automated workflows for lead capture, nurturing, follow-up, and content production.
Own HubSpot, Salesforce, and the marketing technology stack, including integrations, data flow, lead routing, and attribution.
Run lifecycle email campaigns to move leads toward pre-approval and engage past clients for future purchases or refinances.
Improve website conversion rate, speed, and user experience through ongoing testing.
Build and manage retargeting campaigns with a budget of up to $15,000 per month.
Track lead volume, lead-to-pre-approval rate, and conversion by source, and act on performance results.
Ensure campaigns comply with mortgage advertising rules, including TILA/Reg Z, RESPA, TCPA, CAN-SPAM, UDAAP, and state and NMLS requirements.