Marketing Director

Universities of Wisconsin • Oshkosh, WI

12d • Hybrid

About The Position

The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function and develops and executes integrated marketing strategies that advance institutional priorities, including enrollment, reputation, brand awareness, and engagement. The role leads university marketing initiatives across creative, digital, social media, web, advertising, and related channels; sets priorities; coordinates resources; guides brand strategy and integrated campaigns; and evaluates effectiveness using data and performance measures.

As a key member of the University Marketing and Communications leadership team, the Marketing Director translates institutional priorities into actionable marketing plans and provides timely updates, recommendations, and matters requiring executive consultation or approval. The position works under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications and collaborates with academic and administrative partners to turn institutional strategy into effective marketing programs.

The role provides direct supervision and day-to-day leadership for assigned marketing staff, including setting priorities, supporting staff development, coordinating workloads, and fostering accountability and collaboration. It also manages marketing operations, priorities, and resources with independent judgment. Regular on-campus presence is required, with flexibility for leadership meetings, campus events, and institutional priorities. Hybrid remote work may be available after successful completion of an initial probationary period; the remote work policy may change at the school or university’s discretion.

Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating organizational priorities into actionable plans, and using data to evaluate effectiveness and inform decisions.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities, fostering accountability and collaboration, and navigating differing perspectives with professionalism and sound judgment.
• Demonstrated ability to independently manage marketing operations, projects, competing priorities, and resources; resolve challenges; and provide well-developed recommendations and solutions.
• Strong executive communication, collaboration, and relationship-building skills, including proactively communicating priorities, risks, and decisions; maintaining alignment with institutional direction; and working effectively across teams and stakeholder groups.

Nice To Haves

• Relevant professional certification in marketing, digital marketing, analytics, project management, or a related field.
• Experience leading marketing within higher education, government, public-sector, nonprofit, healthcare, or another complex, mission-driven organization.
• Experience navigating institutional governance, approval processes, and shared decision-making in a complex or decentralized organization.
• Experience leading multidisciplinary marketing functions, including creative, digital, social media, web, advertising, or brand management.
• Experience developing marketing strategies that support enrollment, recruitment, reputation, audience growth, or organizational positioning.
• Experience managing marketing budgets, external agencies, vendors, and paid media.

Responsibilities

• Direct strategic planning initiatives and establish objectives to ensure appropriate use of financial, administrative, and staffing resources and alignment with the strategic plan.
• Direct marketing campaigns by contributing information, analysis, and strategic thinking, and establish functional objectives aligned with organizational goals.
• Analyze marketing trends and measures of productivity and customer service to implement marketing operational strategies.
• Build brand identity and awareness among internal and external audiences and ensure consistent brand image and identification across marketing and communications efforts.
• Develop comprehensive marketing plans that support research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures.
• Lead planning, coordination, and execution of marketing initiatives across creative, digital, social media, web, advertising, and related channels.
• Establish marketing priorities, coordinate resources, guide brand strategy and integrated campaigns, and use data and performance measures to evaluate effectiveness and inform decisions.
• Translate institutional priorities into actionable marketing plans and provide timely updates, recommendations, and matters requiring executive consultation or approval.
• Supervise and lead assigned marketing staff, including setting priorities, supporting staff development, coordinating workloads, and fostering accountability and collaboration.
• Exercise supervisory authority over at least 2.0 FTE employees, including personnel and performance-related decisions and approval of hours worked.
• Collaborate with University Marketing and Communications, academic partners, and administrative partners to develop effective marketing programs.
• Independently manage marketing operations, competing priorities, and resources, and bring forward strategic recommendations and matters requiring executive-level direction.

Benefits

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year, prorated for start date.
• 36 hours of personal holiday and 9 legal holidays, prorated for start date.
• 176 hours of sick leave for the first 18 months; after that, employees can earn up to 96 hours per fiscal year. Sick leave accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System pension with a 7.2% employer contribution for 2026.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager