Director - Marketing

Avant•Maitland, FL

10d•Onsite

About The Position

The Director, Marketing leads enterprise marketing strategy, brand positioning, market expansion, and revenue-aligned performance. The role translates business priorities into an integrated marketing strategy, establishes contribution goals for client acquisition and HCP recruitment, develops the marketing team, and advises executive leadership using customer, competitive, and performance insights. The Marketing team creates, optimizes, and directs internal and external marketing communications and develops and executes strategic plans to enhance the Avant brand and attract Healthcare Professionals (HCPs), Clients, and Corporate Associates. The position sets marketing direction for workforce solutions, global recruitment, international workforce programs, and culturally diverse audiences. It oversees marketing planning, budgets, team structure, performance, agency and vendor strategy, and adoption of AI-enabled capabilities. The role is full-time, with standard hours Monday through Friday, 8:00 AM to 5:00 PM; additional time may be needed. International travel may be required. The position operates in a professional office environment and routinely uses standard office equipment. It has access to confidential records and requires daily use of them. HIPAA certification must be obtained and maintained, and the role requires a valid passport or the ability to obtain one for international travel. Candidates receiving a conditional offer may be required to undergo pre-employment drug testing. A Proprietary Information and Non-Conflict Agreement is required. Smoking, vaping, and tobacco use are prohibited on company premises and in company-owned vehicles.

Requirements

Bachelor’s degree required, or an equivalent combination of education and experience.
At least 8 years of progressive marketing experience, including at least 4 years leading people, teams, or major marketing functions.
Proven experience developing integrated B2B marketing strategies tied to growth, pipeline, and measurable business outcomes.
Demonstrated strength in brand strategy, market positioning, customer insights, budget management, executive communication, and cross-functional leadership.
Working knowledge of digital marketing, marketing automation, analytics, CRM platforms, attribution, and AI-enabled marketing tools.
Must obtain and maintain HIPAA certification.
Must have a valid passport or be able to obtain one for international travel.
Ability to meet the role’s physical demands, including extended stationary desk work, regular communication, infrequent lifting of office supplies up to 20 lbs., close vision, and ability to adjust focus.
Maintain strict confidentiality and security of company employee information; a Proprietary Information and Non-Conflict Agreement is required.

Nice To Haves

Experience in healthcare, staffing, workforce solutions, global services, or another complex B2B environment is strongly preferred.

Responsibilities

Lead, coach, and develop marketing leaders and team members through goal setting, accountability, feedback, succession planning, and capability development.
Establish and drive short- and long-term marketing strategies aligned with corporate growth objectives, revenue targets, and enterprise priorities.
Translate executive priorities into a prioritized marketing roadmap supporting healthcare facility acquisition, HCP recruitment, employer brand, and future workforce solutions.
Lead cross-functional planning to align target segments, value propositions, investment priorities, and go-to-market plans.
Own annual marketing planning, budget recommendations, capacity planning, and portfolio prioritization.
Establish annual marketing contribution goals for marketing-sourced and marketing-influenced demand across client and HCP audiences.
Partner with internal departments to define funnel expectations, improve conversion, and address client-demand and pipeline quality or velocity gaps.
Hold functional owners accountable for channel, campaign, lifecycle, and conversion performance, using executive dashboards to guide decisions.
Communicate marketing performance, risks, insights, and investment recommendations to executive stakeholders.
Own enterprise brand strategy, messaging architecture, thought leadership, public relations, and reputation priorities.
Use customer research, market intelligence, and competitive analysis to strengthen differentiation and guide strategic choices.
Identify and evaluate opportunities for new services, workforce categories, geographic expansion, partnerships, and market segments.
Ensure messaging is relevant to healthcare facilities as the primary customer while supporting audience-specific value propositions for HCPs and other stakeholders.
Define functional ownership across strategy, growth, digital systems, analytics, creative, content, and campaign execution.
Oversee agency and vendor strategy and ensure partners deliver measurable value.
Drive an operating rhythm that improves prioritization, decision speed, collaboration, and execution quality.
Set strategic direction for marketing that supports workforce solutions, global recruitment, international workforce programs, and culturally diverse audiences.
Lead adoption of AI-enabled marketing capabilities for research, personalization, content development, analytics, and productivity.
Evaluate emerging technologies and automation while ensuring responsible use, data quality, brand integrity, and appropriate governance.
Perform other duties as assigned.