Director, Marketing

Neighborly®•Irving, TX

1d•Hybrid

About The Position

The Director, Marketing for the Mosquito Joe Marketing team leads the development, execution, and optimization of national and local marketing initiatives that support brand growth, customer acquisition, and franchise owner performance. Reporting to the Senior Director, Marketing, the role translates established brand marketing strategies into actionable annual plans, programs, and campaigns that drive measurable business results. The position oversees assigned marketing programs and day-to-day marketing operations, manages budgets and external partners, and provides leadership and direction to marketing team members. It partners with franchise operations, internal Centers of Excellence, agencies, vendors, and franchise owners to implement marketing initiatives effectively, maintain brand alignment, and improve results using performance insights. The role connects national marketing initiatives with local franchise owner needs while identifying opportunities to strengthen marketing effectiveness, customer engagement, and revenue performance.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
10+ years of progressive experience in marketing, brand management, or related functions.
At least 3–5 years of people management experience.
Demonstrated experience developing and executing integrated marketing plans and campaigns that support customer acquisition, brand growth, and business performance.
Experience managing marketing budgets, evaluating campaign performance, and measuring return on investment.
Experience collaborating with cross-functional teams, external agencies, and business stakeholders.
Strong understanding of digital and traditional marketing channels, consumer insights, and performance measurement.
An equivalent combination of education and relevant experience may be considered.

Nice To Haves

MBA or advanced degree in Marketing, Business Administration, or a related field.
Experience in franchise systems, home services, consumer services, retail, or other multi-location businesses.
Experience managing national advertising funds, local marketing programs, or significant multi-market marketing investments.
Experience leading marketing strategy for a large brand or multi-location organization with substantial revenue and budget accountability.

Responsibilities

Execute annual national and local marketing plans, campaigns, and programs aligned with the overall brand strategy and priorities established by the Senior Director, Marketing.
Lead integrated marketing initiatives across digital, traditional, CRM, and other relevant channels to support customer acquisition, brand awareness, and revenue growth.
Manage assigned marketing programs and budgets, monitor expenditures, evaluate performance, and recommend adjustments to improve effectiveness and return on investment.
Partner with franchise owners and Franchise Business Coaches on local marketing planning, campaign execution, and performance improvement.
Oversee local performance marketing activities and provide guidance, resources, and recommendations to franchise owners.
Collaborate with internal Digital, CRM, PR, Creative, and Analytics Centers of Excellence to coordinate campaign development, execution, and performance measurement.
Manage assigned external agency, vendor, and marketing partner relationships to support timely, quality delivery aligned with objectives and budgets.
Monitor and analyze national and local marketing performance, including ROI, ROAS, customer acquisition, and revenue trends, and recommend improvements.
Support marketing communications, brand meetings, franchise events, advisory councils, newsletters, and training resources.
Coordinate marketing support for new franchise owner onboarding and ramp-up, including access to marketing plans, tools, and resources.
Lead, coach, and develop assigned marketing team members; establish expectations, provide feedback, and ensure accountability for deliverables and results.
Identify opportunities to improve marketing processes, campaign execution, reporting, and collaboration across internal teams and franchise stakeholders.