Marketing & Digital ContencCoordinator

CARABETTA COMPANIES•Meriden, CT

21d•$25 - $30•Onsite

About The Position

We are seeking a highly motivated Marketing & Digital Content Coordinator to join our growing property management company with an extensive portfolio across residential communities and properties. The Marketing & Digital Content Coordinator will be responsible for developing and executing engaging marketing campaigns across multiple social media platforms while collaborating closely with our leasing and HR teams. This role requires a strong creative eye, experience with digital marketing tools, and the ability to showcase our properties in a visually appealing and professional way. This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys creating engaging content, and has experience marketing apartment communities and rental properties. This role is a fully in-person role and requires daily reporting to the office in Meriden, CT.

Requirements

Minimum of 3 years of experience in marketing and social media management within the property management industry
Strong understanding of social media platforms, trends, and content strategies
Experience with Canva, Adobe Photoshop, and AI marketing/content tools required
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple projects and deadlines
Creative mindset with attention to detail and branding consistency
Must be comfortable traveling to properties as needed

Nice To Haves

Photography and videography skills are a plus
Experience editing photos and creating visually appealing property marketing materials preferred

Responsibilities

Create, manage, and schedule engaging content across company social media platforms including Instagram, Facebook, LinkedIn, TikTok, and more
Collaborate with leasing teams to market available rentals and increase property exposure
Work closely with leasing teams to ensure listing photos, unit images, and property information are accurate, updated, and actively maintained on property management websites such as RentCafe and other marketing platforms
Visit properties and apartment communities to capture photos and videos of units, amenities, and community features
Edit and enhance photos to create professionally staged marketing materials
Design marketing graphics, flyers, social posts, and promotional campaigns
Utilize AI tools, Canva, Photoshop, and other creative platforms to streamline and enhance content creation
Assist in developing branding strategies and marketing initiatives for the company portfolio
Collaborate with HR to promote company culture, employee recognition, recruiting efforts, and employee events with marketing materials and content creation to post internally and on company social media pages
Monitor social media engagement, trends, and analytics to improve performance and audience growth
Maintain consistent brand voice and visual standards across all platforms