Marketing Copywriter

Foundation Software•Strongsville, OH

About The Position

Foundation Software is seeking an experienced, self-driven copywriter to create compelling copy that boosts engagement and persuades readers to act. The role collaborates with an in-house creative team to support advertising strategy across multiple media and lead-generation platforms. Applicants must submit a portfolio or writing samples demonstrating persuasive copy, headlines, and subject lines. The copywriter develops content for digital and print advertising, videos, email, direct mail, landing pages, product descriptions, newsletters, and other formats. The position works with subject-matter experts and stakeholders to understand audiences and product messaging, collaborates with a writing team and cross-company partners, and uses analytics to test copy elements that drive marketing-qualified leads. It also requires proofreading, keeping current with platform and digital marketing trends, and evaluating competitor content strategies and market opportunities. Foundation describes its culture as casual, collaborative, creative, and supportive of work-life balance. Its stated office amenities and activities include manicures and pedicures, massages, laundry service, monthly car washes, catered Wednesday lunches, monthly happy hours, a workout facility, fitness classes, free personal training, a game room, a full kitchen, coffee, soft drinks, and snacks. Additional employee rewards include tickets to Cleveland sporting events, lunch-and-learns, and employee-appreciation events.

Requirements

B2B copywriting experience.
Demonstrated ability to write persuasive copy, headlines, and subject lines; a portfolio or writing samples are required.
Strong writing skills across varied forms and media, including advertising, blogs, social media, short stories, email, headlines, and subject lines.
Ability to write for different audiences and stages of the marketing funnel.
Ability to manage multiple projects with different tones and voices while meeting deadlines.
Attention to detail, grammar, and consistency.
Ability to work in a challenging environment and collaborate with cross-company stakeholders, designers, writers, sales representatives, and executives.
Imagination, initiative, and a passion for creating strong content.
Ability to recognize psychological triggers that influence buying decisions.
Ability to use storytelling to build emotional connections with audiences.
Ability to create distinctive brand messaging.
Understanding of keyword research, on-page SEO elements, and content marketing strategies.

Nice To Haves

Certifications from Google, Copyblogger, or in content marketing.
Familiarity with SEO principles, keyword search, and AI tools.

Responsibilities

Contribute fresh copy concepts and ideas to a collaborative marketing team.
Produce clear, engaging copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other media.
Develop headlines, taglines, and calls to action.
Use analytics to test copy elements and improve marketing-qualified leads.
Draft newsletters, email campaigns, and direct-mail campaigns that encourage conversations.
Proofread copy for accuracy and errors.
Meet with subject-matter experts and stakeholders to understand audiences and product-line messaging.
Stay current on digital marketing trends and platform requirements.
Evaluate competitor content strategies and identify market opportunities.
Apply best practices for capturing attention and prompting action through writing.
Work with the writing team to execute advertising and content strategy.